The Push, Pull, Pull, Push technique to get replies to your cold sales

This technique as told by cold email outreach expert extraordinaire Becc Holland revolves around 2 central ethos

1 Carry the conversation forward without being too pushy

2 Creating messages that pull your prospects to respond to your emails.

| Now a push message is making your prospect the center of attention |

| And a pull message is shining light on yourself or the product you are selling |

This is a template which you can follow when you cold email or cold call

Push - say something genuine that you like about their work

“I love your podcast and my favorite one is episode 249 when you told me your cat story”

Pull - Tell them about solving a particular pain of their with your tool/service”

“I know personalizing your sales is difficult to do at scale, but with Outplay, your sales team can do that which a click of a button”

Pull - ”Ask your CTA, with your best value prop”

“Why don't we zoom on 3 pm on Wednesday? so I can tell you how Outplay customers get 30% bump in meetings booked within 2 months of their sales team adopting us”

Push - Go against the conventional wisdom of ending with a question, end it on the strongest note by making it about your prospect

“Anyways, I really hope your company continues to grow even more this quarter and more people get to know about your terrific podcast”

The best part is that this is not a script. You can personalize it in the way you want. If you are interested to know more about this technique, here is Becc explaining it - https://www.youtube.com/watch?v=fk8BMM8tbeI&t

You can implement this particular technique easily by making multi-channel sales sequences on outplayhq.com