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📥 Beep generating more traffic from distrubuting a Product Hunt guide over #1 product of the day

This Product Hunt launch hit the #1 spot of the day through a simple LinkedIn cold DM strategy

Bringing in 1000 visitors to their website, Beep

However, the real magic happened post-launch... 👇

Beep Product Hunt Page

Using the power of their achievement, @freds_gallery shared a short and easy Product Hunt guide in relevant channels, like r/SaaS on Reddit.

Surprisingly, this 30-minute post brought in 1200 visitors, more than the actual launch which took 100's of hours to prepare for..

Producthunt Guide

Some times sharing your expertise behind your success story can generate more traffic than the actual launch itself.
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However, a successful launch isn't just about traffic, but a credibility boost that sets the stage for future success in the eyes of users and investors.

Producthunt vs guide


If you enjoyed this case study, you will love the marketing case studies I share here :)

posted to
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Growth Archive
on January 28, 2024
Trending on Indie Hackers
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