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📥 Beep generating more traffic from distrubuting a Product Hunt guide over #1 product of the day

This Product Hunt launch hit the #1 spot of the day through a simple LinkedIn cold DM strategy

Bringing in 1000 visitors to their website, Beep

However, the real magic happened post-launch... 👇

Beep Product Hunt Page

Using the power of their achievement, @freds_gallery shared a short and easy Product Hunt guide in relevant channels, like r/SaaS on Reddit.

Surprisingly, this 30-minute post brought in 1200 visitors, more than the actual launch which took 100's of hours to prepare for..

Producthunt Guide

Some times sharing your expertise behind your success story can generate more traffic than the actual launch itself.

However, a successful launch isn't just about traffic, but a credibility boost that sets the stage for future success in the eyes of users and investors.

Producthunt vs guide


If you enjoyed this case study, you will love the marketing case studies I share here :)

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Growth Archive
on January 28, 2024
Trending on Indie Hackers
The hardest part isn't building anymore User Avatar 88 comments I sold $6,773 in 2 weeks, with almost no existing community. User Avatar 60 comments Before you build another feature, use this workflow User Avatar 40 comments Ferguson is LIVE on ProductHunt today... so I audited their homepage first! User Avatar 38 comments Built a local-first Amazon profit-by-SKU + QuickBooks/Xero journal tool. Looking for founding users. User Avatar 32 comments I spent months chasing clients who already had a webmaster. So I built something that only finds the ones who don't. User Avatar 26 comments