Why Replying to Tweets Works

Even if you haven’t seen Alec Baldwin’s famous monologue from Glengarry Glen Ross, you may still recognize two famous lines:

“Coffee is for closers” and “A. Always B. Be C. Closing. Always Be Closing!”

Those quotes are great, but they’re more dramatic flourish than practical business advice.

But, there’s another thing Alec Says. One that actually is real marketing, but isn’t remembered as well.

“Attention, Interest, Decision Action.”

It’s Actually on the blackboard right next to the famous ABC.

And it turns out that the AIDA framework is highly applicable when it comes to building your Twitter audience or any audience for that matter.

So how does AIDA work on Twitter?

Let’s start with Attention.

You may have heard this advice for building a twitter audience: “reply to tweets and add value.”

Replying to tweets is all about attention. You can literally join any conversation on twitter and if people are looking at that conversation they’ll see your reply. And there’s two key things to keep in mind when replying on twitter.
You want to reply as soon as possible, because that’s when the most attention will be paid. No one looks at old tweets.
You need to consider whose attention you want. This helps you decide which tweets you should be replying to in the first place. Which twitter sphere you want to target.

Ok, so you reply to tweets to get people’s attention. But you and I know we scroll past a lot of replies and don’t read most of them.

Well, that’s where interest and what’s referred to as “adding value” come in.

Your reply is in their face, but you need to make them actually read it. It has to be interesting, but not just interesting. It has to be interesting to them. They follow this twitter account for a reason. And if you know why, you can craft a more interesting reply. A reply that will get them to view your profile.

And on your profile is where you need to continue to compel their interest. They liked your reply, they want to know more, and they’re going to look at 3 things:
Your bio. It should show what you’re tweeting about
Your pinned tweet. Your best tweet, the thing that best exemplifies what you do
1 or 2 of your most recent tweets. An example of the day to day stuff they should expect.

If these 3 things are consistent with the reply that drove them here and continue to interest them, they’ll come to their decision.

They will decide or not decide to follow you. And if they do, they’ll take action.
They’ll press that finger to the round blue button and boom. You get another follower.

Anyway, that’s my spiel. And of course I have something to sell.
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