Here's how Google, Meta, Reddit, Microsoft and Snap fared last quarter

Last week, all "big tech" companies published their quarterly earnings reports.

What's in a report? A quarterly earnings report contains data on how much a company has grown or shrank over the last quarter & over the same period last year. 

Why do we care? Because we promote most of our products on these "big tech" platforms. So we care whenever a platform has an uptick of users. Or whenever they've shrunk considerably.

How's Google doing?

Google had a solid quarter.

Its advertising revenue reached $65.85B compared to last year’s $59.65B.

Google's shopping ads are doing particularly well; maintaining a 16% YoY growth in Q3.

How's Meta doing?

Also solid. Meta saw a 19% increase in revenue, from about $34B to $40.6B year on year (YoY).

Meta also gained:

• A 5% YoY lift in Family daily active people (DAP) on average.

• A 7% bump in ad impressions across all apps YoY.

How's Reddit doing?

Reddit's daily active uniques increased by 6 million this quarter. Weekly active uniques soared 53% year on year, while quarterly income increased by 68%.

So it's safe to say that this was a good quarter for Reddit

How's Microsoft doing?

Microsoft's revenue is up 17% YoY to $61.9B. LinkedIn revenue increased 10%, and Search and news advertising revenue climbed 12% after you exclude acquisition costs.

How's Snap doing?

Not as well as others. Globally, Snap added 11 million daily active users, but its North American audience hasn't risen in more than two years.

The good news is that revenue was up 15% year on year, with the majority of it coming from US users. Users spent 25% more time watching content, indicating an increase in engagement.

What all this means for us, indie hackers 

These platforms are alive and kicking' and have seen an increase in users over the past quarter. So it's safe to use any of them as an acquisition channel (after you make sure your potential audience is also there, of course).