The exact prompt that creates a clear, convincing sales deck

You can explain your product in 30 seconds, but turning it into a sales deck takes hours.

And sales decks matter — they’re how you explain what you do, why it matters, and why people should buy, even when you’re not there.

The good news? With AI and the right prompt, you can build a solid deck in under 30 minutes.

Here’s how.

Why most AI decks fail

You’ve probably tried tools that make slides with AI. Most of the time, the results aren’t great. Why? Because what you put in is what you get out.

Here’s the common mistake: Prompt: “Make a sales deck for my SaaS.”

And here’s what the AI gives you:

• Boring titles
• Too many buzzwords
• Slides that don’t match your product or your customer

AI isn’t magic. It just works with what you give it. If you want a good sales deck, you need to think like someone who’s trying to sell — and give the AI a clear plan to follow.

What actually makes a sales deck work?

Before we get into prompts, you need to understand what a sales deck actually is.

It’s not a product brochure. It’s a guided narrative that moves someone through these reactions:

• “I have a pain”
• “I see your solution”
• “I trust it can help me”
• “I want to take action”

Every slide should move the lead closer to the CTA.

So let’s reverse-engineer a structure that helps AI generate that.

Step 0: Pick the right tool

You’ll need a tool that can turn your prompt into slides. Some tools can also read your website, find images, and even talk through the presentation like a human.

Good ones to try:

• Gamma – clean, simple AI slides
• Tome – fast, visual, good for founders
• Jotform presentation Agent – can present your slides with voice and answer questions
• Beautiful.ai – auto-designs your slides to look polished

If you just need slides, any of these will work. If you want your deck to speak and interact with people, Jotform Presentation Agent is your best bet.

Step 1: Choose your deck structure before you prompt

Most AI tools will try to “guess” the flow of your deck unless you define it. Don’t leave it to chance.

Here’s a proven 9-slide structure that converts — used in B2B, SaaS, and services:

1. Big problem – Start with a pain your buyer instantly feels
2. What’s broken today – Agitate the problem with specifics
3. Your product – What you do, one sentence
4. How it works – The core 3–4 steps or features
5. Key benefits – Outcomes they care about (not features)
6. Proof – Logos, testimonials, metrics, case studies
7. Comparison – You vs. their current solution
8. Call to action – Make it specific (“Book a 15-min demo”)
9. FAQ / Objections – Optional, but can be powerful

Include this slide structure in your prompt. Don’t let the AI invent its own.

Step 2: Write a prompt that hits 5 key inputs

AI needs context to generate something useful. A good prompt has these ingredients:

1. What your product is
2. Who it's for
3. What problem it solves
4. What makes you different
5. What the CTA is

Here’s a founder-tested prompt template you can steal:

Create a 9-slide sales presentation for \[Product Name\], a \[type of product\] that helps \[specific audience\] solve \[specific pain point\].

Use the following structure:
1. The Problem
2. What's Broken
3. Our Solution
4. How It Works
5. Benefits
6. Social Proof
7. Comparison
8. Call to Action
9. FAQ

Focus on \[1-2 differentiators\]. Use a confident but friendly tone. Visuals should be clean and modern. End with a clear CTA: \[e.g. Book a call / Start a trial\].

That prompt gives you:

• A clear narrative arc
• Proper tone
• Differentiators
• Structure the AI can follow

Step 3: Clean the output like a pro

Your AI-generated deck won’t be perfect — but you can polish it in 20 minutes or less.

Here’s a tactical checklist to guide your edits:

What to edit (and why):

• Slide 1: Title

  • Make the title strong and clear
  • Avoid vague headers like “Welcome.”
  • Use a title that shows clear value or a powerful outcome.

• Slide 3: Solution

  • Make sure your product statement is short, clear, and benefit-driven.
  • Aim for a one-liner that instantly tells people what the product does and why it matters.

• Slide 6: Proof

  • Add real logos, testimonials, or metrics — even 2–3 logos can boost trust dramatically.

• Visuals:

  • Replace generic stock photos with real product images or UI mockups.
  • Use tools like Smartmockups or export assets from Figma.

• CTA Slide:

  • Make your call to action specific and actionable.
  • For example: “Book a 15-min demo with our founder” is better than “Get in touch.”

Pro tip: Preload your AI with context

If the AI tool you’re using lets you upload stuff — do it.

You can upload things like:

• Your website link
• An old slide deck
• A product summary
• Customer reviews or quotes
• Chat messages or case studies

This helps the AI understand your product better. The more you give it, the better and more accurate your slides will be.

Optional: What to do after you have the deck

Once your slides look good, you can do a few extra things to make them even better.

• Make the slides talk. You can add a voice that explains each slide. Try tools like: Jotform AI Presenter, ElevenLabs, or Lumen5.
• Put the deck on your website. Add your slides to a page on your site so people can watch anytime. You can do this with: Jotform, Notion, or Tally.
• Let people ask questions. Make your deck interactive — people can ask things while watching. Use tools like: Jotform AI Presenter, Storydoc, or Guidde
• Test what works best. Try two versions of your deck with different titles or buttons. Use tools like: Google Optimize or Unbounce

You don’t have to do all of this — but even one of these can help more people understand and trust your product.