How do you use segmentation in your marketing?

Hey, let's share ideas regarding different ways to segment marketing audiences. I think most of us face the same challenge: Saturated audiences.

I use segmentation to create personalized marketing campaigns because they convert better.

Let's brainstorm together to find new ways that can help us get more granular with marketing campaigns that get people to react (and that even help us find new underserved niches).

Generally speaking, these are common ways:

1. Demographics
2. Skills and knowledge
3. Preferences
4. Behavioral activities
5. Psychographics
6. How your customers use your product
7. How they buy your products

But there is a lot more to this. Let's find creative, practical, and effective ways to get granular with our marketing messages.

In this podcast episode, I explain each one of these segmentation techniques: https://www.youtube.com/watch?v=G2dQcr5EnwE.