Why you should care about X getting banned in Brazil

Without question, the biggest story in tech right now is Brazil pulling out the boot for X.

For those out of the loop, Brazil had imbued the court justice Alexandre de Moraes with the power to order social networks to take down content he believed threatened democracy. Justice Moraes wanted to use this power on X, a proposition that owner Elon Musk was not a fan of. A couple of weeks of tit-for-tat later, and X is now banned in Brazil.

As a founder who probably spends a lot of time marketing on X, this should concern you.

You might think that your country will never ban X, but how can you be so sure? In America, Mark Zuckerberg is already on record that the government pressured Meta to censor Covid-19 content, while there are Europeans calling for Elon's arrest.

Now, ask yourself again if X being banned in your country is completely out of the realm of possibilities.

As a founder, you need to cover all of your bases. In this case, that means platform-proofing your marketing :

• Build a presence on other platforms, like TikTok, Instagram, LinkedIn, or Bluesky.

• Build a newsletter. Followers can be taken away. Emails can't.

• Diversify your marketing beyond just social media. Work on your SEO, your cold outreach, and your side projects.

Trust me, the last thing you want is to wake up and see years of hard work flushed down the drain. Spread your eggs around now to save yourself from a lot of pain later.