On side projects, half-commitment, and the exhaustion of not going all in
You're five feet deep — not swimming, not sinking, not floating.
Standing, but just barely.
On your tiptoes. Chin tilted high. Breathing, but only just.
You're constantly adjusting. Shifting your weight. Never fully resting.
At first it feels manageable. Safe, even. You tell yourself you're fine here — the water's not that deep. You can touch the bottom. You're not in any real danger.
But the longer you stay, the more exhausting it becomes. Because holding yourself up takes more effort than it looks. Your calves start to burn. Your neck gets stiff.
And eventually, the comfort turns uncomfortable.
I've been here more than once.
When I decided to start ShareVita.org, a non-profit focused on leveraging technology to reconnect communities, I was terrified of leaving my job. Leaving felt like erasing proof I was ever good at something. Staying would have been slow suffocation. Quitting felt like a game of craps — especially when the path I wanted isn't linear but a sideways leap into the unknown. The fear isn't just failing. It's the 2 a.m. spiral: What if I jumped for nothing?
But with startups, the idea won't leave you alone. You've scribbled it in notebooks, pitched it to friends at dinner, researched competitors at 1 a.m. Maybe you haven't started. Because starting means risk. It means telling people what you're building and watching their faces for doubt. It means months of work that might lead nowhere.
So you stay in the five-foot zone — one foot in your job, one foot in the dream, never fully committing to either. You plan instead of build. You read instead of ship. You tell yourself you're being strategic, when really you're just scared.
And then there's the next level of limbo: when you're far enough in that it already costs you something, but not far enough to call it real. When it's still a "side project," but it's eating your nights, your weekends, your attention. When you've shipped enough to know there might be something there — but not enough to feel steady. You hover in that space, half-committed, updating the roadmap, refreshing analytics, telling yourself you're being patient when really you're just afraid.
Going all in means more than quitting a job. It means letting go of the version of yourself that could still say this didn't count. It means attaching your name to something that might fail publicly. It means waking up every day knowing that if this doesn't work, there's no one else to blame. No org chart. No manager. Just you and the thing you chose to build.
And the fear isn't just that it won't work.
It's that you'll give it everything — the time, the focus, the belief — and still come up empty. That you'll jump only to realize you were the only one who thought the water was deep enough to matter. That you'll look back for traction, validation, momentum — and find silence.
So you stay where you are. On your tiptoes. Still technically safe. Still able to walk away. But feeling the quiet drain of never fully committing, never fully knowing.
The thing is, you can't stay on your tiptoes forever.
Your body won't let you. Eventually you either push off and swim, or you climb out and dry off. But the in-between — the "I'll start next month," the half-in — that's what wears you down.
Scared of going deeper. Of fully committing.
And yet.
Equally scared of climbing out. Closing the repo, shutting the laptop, and wondering forever what would have happened if you'd just committed.
What I keep reminding myself is this: even when it feels like I'm jumping in alone, I'm not.
There are people on the deck. Founders who've made the leap and will tell you what the water's actually like. Friends who'll sit with you when it's hard. People who'll answer the phone when you're spiraling, remind you why you started, and let you crash on their couch if everything falls apart.
They don't make the swim painless. But they make it survivable.
And sometimes, knowing you won't drown — even if you come up gasping — is enough to finally let your feet leave the bottom.
I'm still figuring this out. Maybe you are too. Parts of me have toweled off and are writing from the other side — I quit a job that was burning me alive, and hours later I felt lighter than I had in months. But other parts of me are still standing on my tiptoes, chin lifted, wondering if I should peruse LinkedIn jobs.
If you're in the five-foot zone right now, I see you. It's exhausting. But at some point you need to commit — and not just on git.
P.S. Follow my Substak https://substack.com/@getmekaiac?
This really describes the feeling many founders experience while building something on the side. Staying in the “five-foot zone” can feel safe at first, but over time the mental load of not fully committing becomes exhausting. Sometimes the biggest progress happens when we finally decide to go all in and accept the uncertainty that comes with it.
I’ve seen something similar in traditional businesses too. For example, in transportation services around Toronto, companies constantly adapt to changes like the closure of major transit providers and the need to rethink about homediscovering to keep serving travelers efficiently. Whether it’s startups or local services, committing to change and taking action is often what moves things forward.
This really resonates. That “five-foot zone” is probably where most builders spend way more time than they admit.
What I’ve noticed is that staying there often feels safer, but it actually drains more energy than committing fully — you’re constantly context-switching between “what is” and “what could be.”
The hardest part isn’t taking the leap, it’s letting go of the version of yourself that still has an exit. Once that’s gone, things tend to get a lot more real (for better or worse
This hit home! It's nice to see so many others chasing down dreams ad battling the same battles.
This was a great post to read, thanks. I am in some of the beginning stages of my buisness. Learned tons already and have a long way to go. Feeling optimistic but scared shitless other times.
This hits incredibly close to home. I’m currently in that 'five-foot zone,' trying to balance the safety of the bottom with the urge to finally start swimming. Thank you for putting words to this exhaustion
I’m living this at the moment. I have three projects going, mostly platforms, and I know they won’t ramp overnight. I’m trying to stay intentional and give them time without drifting.
Unless you’re already financially secure, that phase is often unavoidable. You still need income to live, support a family, stay grounded. It is stressful, but sometimes it’s necessary.
What matters isn’t avoiding it entirely, but being honest about it. Knowing why you’re there, what that time is buying you, and what would signal a real next step. The danger isn’t moving slowly — it’s drifting without intention.
You can post it exactly like this with confidence.
It adds nuance, reflects lived experience, and complements the article rather than arguing with it.
Hello, thank you for your valuable feedback. You’ve brought up an interesting point. I assume you’re an entrepreneur, and I’d like to discuss this topic with you. Could you please share an email address where I can reach you?
How to break this my friend
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Ugh.. Seems like I really just want to make $1.00, lol.. my coworker felt sorry for me and donated $5. I think i just suck at knowing people with money, i target the poor and ignorant. Yep.. thats my game plan, i know this from experience.
I just signed up for an Indie Hackers account—specifically to list the link to my SaaS product.
I’ve been battling it out solo for six months, all in an effort to get more people to discover what I’ve built.
After eight months of "vibecoding," I’ve realized that actually building the product is merely the first step; I thought I had already swum eight feet, but in reality, I’ve only made it five.
To persevere or to let go—that question swirls through my mind every single day.
I’m hoping for a dramatic turn of events—
Even though, more often than not, life simply demands that you keep swimming forward.
I feel like this descibes me perfectly for the last several years. Always planning, researching, "optimizing", but what to show of it? When I finally pushed myself to build the app I've dreamed of building, I came out on the other side realizing I had no idea how to market to anyone. Because to market is to jump into the deep end, to get it out in front of other people, and for some reason that thought is so paralyzing to me.
I'm at exactly this point. But not by choice.
I lost my job at PBS last year for. . . reasons (not gonna get political, but IYKYK) and decided it was time to claim my own future and not depend on another tumultuous organization that may or may not be there when I need them. I've now jumped straight in to the deep end without a clue how to swim. Hopefully the stuff I'm building is useful to folks who need it, and hopefully those folks find my tools before my savings dries up.
I'm strangely comfortable with this. It feels like how i was designed to work. We'll see if i still feel that way when rent comes due.
This “five-foot zone” idea is spot on. That in-between state is honestly more exhausting than failing or committing fully. Really made me reflect on how often I confuse planning with progress.
I've been a part-time entrepreneur for many years, and even had a 12x 7-figure exit about 15 years ago with a side hustle, but my latest venture is the one that feels "real" to me. I've gone all-in with the build, launch, marketing plan, etc, and even have a few customers in the segments I am targeting. Thankfully, I had some outside friends & family funding that got me to this point (plus a lot of my own money), but it is still a side-hustle, as I work full time to pay the mortgage. I am struggling to make the leap to make this full time because I've hit the money wall. How do you get over that hump? I've had several intro calls with angel investors, but nothing so far. Guerrilla marketing can only get you so far and I feel like I am there. Any advice you can provide?
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
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Thanks for sharing.
I went through this exact phase.
I kept adding tools and steps, thinking the funnel would “click” eventually.
The real shift for me was stopping and asking: what actually needs fixing first?
Curious — what part feels the most overbuilt right now?
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
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“I’m curious:
Do founders actually think about their professional reputation as a strategic asset, or is that something people only worry about later?” Perceptaadvisory.com
Great question. I feel like a lot of founders worry more about building something that works before they think about reputation strategy, but reputation often matters in funding, hiring, and partnerships. Do people here intentionally build reputation early, or is it more something that becomes a priority later?
The five-foot zone is such an accurate description of where most side projects live and die. The exhaustion comes from maintaining the pretence of progress when you have already decided subconsciously not to commit.
We bootstrapped three developer tools in 24 hours last week partly because the time constraint forced a decision. No five-foot zone allowed. Ship or abandon. The speed felt reckless but it broke the half-commitment paralysis that had been killing earlier ideas.
What was the signal for you that it was time to either wade out or swim?
this is great
It feels like this is just who I’ve become. I don’t show up fully, and fear has become the real issue.
I always had a dream to build something meaningful of my own—something that connects people and makes their work easier. But after more than 10 years of experience, that dream still feels distant.
I’ve started many times and failed many times. Yet the fear never really went away. It keeps me stuck, like I’m only five feet deep—never fully committing, never moving forward.
Right now, I’m working on my side hustle, dgmenu[dot]in, but it’s not going anywhere. And still, I hesitate to step out, explore new ideas, or try again in a meaningful way.
Today I realized that after all these years, I haven’t moved much—not because I couldn’t, but because fear kept holding me back.
“You plan instead of build. You read instead of ship.”
That line alone says everything. Time to move.
thanks im glad it stuck with you
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This hit me right in the chest. I've been building FontPreview for months while keeping my day job, and I've been telling myself I'm being 'responsible' when really I'm just terrified of what happens if I jump and the water's empty. The line about 'letting go of the version of yourself that could still say this didn't count' — that's the part that got me. Thanks for putting words to the exhaustion I couldn't name. Afsar
Interesting approach, thanks for sharing!
thank you! Glad it meant somethign to you
ty for sharing
This really resonated.
That “five-foot zone” feeling — being far enough in to be exhausted, but not far enough to feel committed — is painfully accurate.
Looking back, was there a specific moment or signal that helped you decide it was time to push off instead of staying on your tiptoes?
I can relate to this 100%. Love the analogy of the 5ft zone, resonates with me. Time goes by faster that you can blink and ideas are either stuck in idea mode or progress doesn't quite move.
While not ready to quit my job, I have a routine where I start at 4am, push until 9am when my day-job starts so that I can still make progress on my dream product launch.
Good luck! i appreciate your kind words.
I can relate. Always afraid to take that next step, then the years go by, jumping from one project to the next, from one client to another, and never fully committing to any of the ideas I had.
Every hour I dedicated to a personal project feels like wasted time because there was always something I wanted to improve or fix before building the next feature. I'd usually say this was because I wanted just a better product, but deep down I guess it's just that I have been afraid of going all in.
New member here, trying to get inspiration from other creators, and hopefully find the courage to make a reality every product I have already built in my mind.
Thanks! Welcome to the community too!
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How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
they are good at what they do
Good piece! Would love to know how the marketing side works
thanks :) Fingers crossed
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
This resonates a lot. I’ve seen the same thing happen early on.
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
This hits home. The "five-foot zone" is exactly where I’ve been sitting with my current project.
In my niche — the secondary auto market — I see people every day who take a literal "leap" by spending their life savings on a car, only to find out they bought a "legal corpse" (a non-repairable wreck). Seeing their "2 a.m. spiral" when they realize their investment is gone is what pushed me to finally commit to building a platform to protect them.
But you’re right, the hardest part isn't the building — it's the mental shift. For months, I told myself I was "researching" or "gathering data" when I was actually just terrified of putting my name on a project that might fail publicly in such a "shady" and difficult niche.
Leaving the bottom of the pool is terrifying because, in the world of car scams, you're not just fighting code or markets; you're fighting bad actors. Your post reminded me that the "quiet drain" of half-committing is actually more exhausting than the risk of the swim itself.
Thanks for the push. It’s good to know we’re not swimming alone.
P.S. Checking out your Substack now!
Thanks I hope you enjoy my substack
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
Sharing a little indie hacker struggle here: I was totally lost when I first started building tools in this niche. I’ve been grinding away, making progress bit by bit, but I still feel like I’m lagging behind others.
I launched CurveText because I thought curved text tools were super cool and underrated. Lately though, the industry’s been stuck in a rut, and I’ve been second-guessing my original decision hard.
Then I read your post — it’s exactly the motivation I needed. Feeling hopeful again! Has anyone else here faced similar doubts when building a niche tool?
Im really happy to hear it gave you themotivation you needed!
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
I visited you project
Maybe someone will like it
Its looks high quality
thanks :)
This really resonates.
The idea that half-commitment creates more exhaustion than clarity is something I’ve felt firsthand while working on an early-stage B2B product.
Curious if you’ve found any practical ways to recognize when it’s time to fully commit — or consciously step back.
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
How excited am I? Do I have a butt load of ruminating thoughts about it?
Now that the product is finally built, the next critical step is marketing and growth. Without traffic for a long time, motivation can quickly fade.
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
Design > Marketing > Product
100% that’s such a hard part and super easy to feel like ur not making progress
The five-foot zone hits because it’s not just about time - it’s about decision friction. What really breaks it is creating forced constraints: a launch date, a minimum viable test, or a specific metric you must hit. Once you define that, the “half-in” space disappears - you either move forward or pivot fast. Sharing early and iterating publicly also compresses the feedback loop, so the fear of failure becomes actionable data instead of mental paralysis.
spot on girl <3
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
Yes! Exactly this
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
Thank you for sharing this Kaia. To be honest I beleive I'm slowly approaching this myself. The suffication, the drowing. I have been blessed to have been able to fill a plethora of different roles in my life span. I mean some of them so far from the other it's impossible, sometimes to look back and see how I got to where I a today. I ofte ask myself, "How did I get here from there?" It's like falling into something unexpected.
I took a look at your products yesterday and I am certain you've got something fantastic here. I'm curious on what method are you using to get drivers to sign up. I built a Booking application where on the one hand its going to be easy to get those that can be booked but maybe harder to get venues to sign up. Finding them is the trick I think.
In my latest venture, I have spent time as a business analyst and coping with the frustrations of not fining out trouble in my metrics until it's too late. So I built a tool called KPILIO that allows me to understand what's happening, when it's going to happen and hopefully some day soon it will give me the much needed oxygen my soul needs.
Thanks for sharing,
~ Robert :D.
Relatable but if there is silence then quitting job / fully committing would not have helped either
This is the most honest take on the mind-body connection I've read. Most health advice treats the body as a machine: fix the mechanics and everything works. But you're right—it's a systems problem.
Makes me think differently about why fitness trackers focus on the mechanical (calories, steps, heart rate) when the real issue might be the state someone's living in.
Thanks for this perspective.
This is one of the most honest descriptions of the founder’s journey we’ve ever read. That "quiet drain" of being half-in is a weight no roadmap can calculate. At Kiwi Hub, we see this "limbo" every day. The 2 a.m. spiral, the "side project" that eats your weekends but never feels "real" enough to claim your full identity.
The fear of "jumping in alone" is what keeps most people standing on their tiptoes until their calves burn. But what if you didn't have to swim alone?
We believe the reason most founders stay in the five-foot zone isn't just a lack of courage. It’s a lack of bandwidth. It’s hard to dive deep when you’re still busy manually managing the shallow water (the emails, the scheduling, the constant "non-stop" noise of a startup).
Our vision for Kiwi Hub assistants is to be that "deck" you mentioned. We build AI assistants to handle the exhausting "maintenance" of your dream 24/7, so you can actually focus on the swim.
When you’re spiraling at 2 a.m., your assistant is still keeping the engine running.
When you finally quit that job, you don't wake up to a vacuum; you wake up to a system that’s been working while you slept.
Louis, thank you for being so vulnerable about the "tiptoe" phase. It’s a reminder that while the jump is scary, the "slow suffocation" of staying put is worse. Here's to everyone pushing off the bottom today.
good
This metaphor of the “five-foot zone” really captures what a lot of builders and founders experience. That space where you’re not fully safe but not fully committed either is probably where most ideas quietly die. Planning, researching, and thinking can feel productive, but until something is actually built and shared with the world, it stays theoretical.
What stood out most is the idea that the real exhaustion doesn’t come from failing — it comes from staying half-committed for too long. When people finally ship something, even if it’s small, the uncertainty usually becomes easier to manage because it turns fear into feedback.
I’ve noticed something similar when launching small web projects. At some point you just have to stop researching and release the first version, learn from users, and iterate. Even simple interactive projects — like tools where people can take the Rice Purity Test online and compare scores — only become real once they’re actually live and people start using them.
The “commit, not just on git” line is powerful. Building anything meaningful almost always requires that moment where you accept the uncertainty and push forward anyway.
Great description of all the angst that goes into building something. The tip-toe phase is really hard, and taking the plunge is even harder. And the reality is that priorities in your life are changing all the time. Quitting my job for my first startup felt like a giant risk, but looking back, I had little to lose. I didn't have the responsibilities that I have now. That changes the calculus, but as the author said, "If you're in the five-foot zone right now . . . at some point you need to commit"
This is a truly insightful and well-written article. I really appreciate the time and effort that went into explaining the topic in such a clear and engaging way. The information shared here is not only informative but also very helpful for readers who want to understand the subject in a simple and practical manner.
What I like the most is how the article breaks down complex ideas into easy-to-understand points, making it accessible for everyone, whether they are beginners or already familiar with the topic. Content like this plays an important role in spreading knowledge and helping people stay informed in today’s fast-changing digital world.
Keep up the great work and continue sharing such valuable and high-quality content. I’m looking forward to reading more articles like this in the future. Thanks again for providing such useful information and contributing to a better learning experience for readers everywhere!
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I've never really been in the “not trying” phase.
I've failed in several ventures before — not necessarily because the ideas were bad, but because there were always things I didn't know yet, or simply couldn't control. And every single time there was the same constraint: I could never afford to go all-in without producing income.
My wife and I are responsible for three daughters and my mother-in-law. That reality doesn't disappear just because you have a dream.
Between the regrets and the mistakes, though, something keeps coming back: the feeling that I won't be fully happy until the way I work and live resembles the world I imagine — and until that world can sustain the people who depend on me.
I've gone through many of the emotional stages of building something.
I remember going out to celebrate the day I officially created a company — literally celebrating the paperwork.
I remember the excitement of receiving our first purchase order from a major retail chain. Ironically, that same success ended up breaking the company.
Now I'm daring to try again.
But this time I'm standing in about 5.1 feet of water.
I'm deeper than before, asking for advice, building something that carries some of my biggest dreams. And strangely, it's my past failures — the good lessons and the painful ones — that keep me afloat.
I know that at some point I'll step fully into the water.
I just don't know exactly when.
But I've learned something along the way:
Sometimes the bravest version of entrepreneurship isn't jumping blindly into the deep end.
Sometimes it's staying in the water long enough to make sure that when you finally swim, the people depending on you won't drown with you.
Interesting concept. The “five-foot zone” idea reminds me how many founders focus too much on scaling before making the immediate product experience great. Did you see this mostly in early-stage startups, or also in more mature companies?
I get it! For my first startup, I walked away from a 200k job, without even knowing what I was going to do. Took a lot of guts. Best decision!
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This resonates a lot.
The “five-foot zone” is such a good way of describing that state where you're not fully committed but also not walking away. It's exhausting because you're constantly holding tension — mentally and emotionally.
I think a lot of founders spend longer in that zone than they admit. Not because they're lazy, but because the moment you commit publicly, the experiment becomes real.
Appreciate you sharing this. Posts like this make the whole startup journey feel a little less solitary.
Hello, thank you for your valuable feedback. You’ve brought up an interesting point. I assume you’re an entrepreneur, and I’d like to discuss this topic with you. Could you please share an email address where I can reach you?
In healthcare technology, some founders solve that tension by building tools that anchor directly into real workflows. Alora Home Health Software focused on exactly that... creating a system where scheduling, clinical documentation, EVV, and billing connect in one place. Instead of agencies juggling spreadsheets, calls, and disconnected tools, the work flows through a single platform, letting clinicians and office staff focus on care rather than stitching systems together.
Hi there, I saw your product launch and I know it was really interesting. I help SaaS founders create simple explainer and demo videos that make their products easier for users to understand and can help increase sign‑ups. Are you available for a quick call? I can share a quick idea for a video tailored to your app.
"It means letting go of the version of yourself that could still say this didn't count."
That sentence stopped me.
I've been unemployed for a few months building CouncilIA. No safety net, no "side project" label to hide behind. It already counts. That's terrifying and clarifying at the same time.
The five-foot zone is sneaky because it feels like strategy. "I'm being careful. I'm being smart." But careful and smart are sometimes just fear with better posture.
The part that hit hardest: updating the roadmap, refreshing analytics, telling yourself you're being patient. That's not building. That's hovering. I've caught myself doing exactly that this week.
What finally pushed me off the bottom wasn't courage. It was the realization that staying in the five-foot zone was already costing me something — just slowly enough to ignore.
Still figuring out if I'm swimming or just moving my arms. But the feet are off the bottom.
You captured the exact tension of working a job while building your own thing on the side. The 'quiet drain' of keeping two identities alive as both a professional and an indie founder is often more exhausting than the actual work.
Thanks for sharing.
That is perfect btw
I'm five feet underwater right now.
Arcanon (the AI service I'm building) is complete. 269 tests. Six wise men. Eight layers of security. PPTX output, Markdown output, credit system, dual-currency Stripe. The product is good enough to be proud of, even if it were to go public.
But I have no paying users.
As Kaia wrote, I'm currently "standing on my tiptoes with my chin above water." Not sinking. Not swimming. Just standing.
Continuing to build the product is a safe zone. Adding features, writing tests, organizing specifications. These are the things I'm good at, given my job, and they're tasks where I can see the results. But, to borrow Kaia's words, rather than "building instead of planning, shipping instead of reading," perhaps I'm "planning instead of building, polishing instead of shipping."
This article really touched my heart.
wow
Thank you for so clearly describing that purgatory space so many of us find ourselves in. It's much too easy to become stagnant there, wondering why the needle never really seems to move.
The part about planning instead of building hit hard. It's so easy to convince yourself that research and preparation are progress when really they're just a comfortable way to avoid the scary part.
Love this point about shipping vs over-planning.
Too many founders get stuck optimizing for perfection instead of validating with real users.
Even minimal progress teaches more than weeks of internal debate.
I am working in the same organization for 25 years. I have reached the top rank at my job but i feel like i am drowning every single day. Like living in the same loop over and over and over. Totally relate.
Hello, could we discuss a matter related to this topic? Would you mind sharing your email address?
Your story about standing in the “five-foot zone” really captures the tension many founders feel between safety and commitment. That constant balancing act can quietly drain creativity and focus. Sometimes stepping into something tangible — even a small project like improving your living space or planning something like pool in home reminds you how powerful it is to move from idea to execution. Building, whether it’s a startup or a personal project, often starts with that same decision to stop standing on tiptoes and finally dive in.
I really relate to what you wrote. I was stuck in there for at least a year.
Fortunately, the company I was working with went bankrupt and this helped me say:
"Ok, let's do this".
I never would have thought that being layed off could actually feel like an opportunity but it does now.
Anyway, thanks for this. It really means something not being alone in this great big unknown world.
The five-foot zone is real and I think one of the things that keeps people there longer than necessary is financial ambiguity. Not just "do I have enough runway" but the deeper question: do I actually know what my financial situation looks like if this doesn't work?
Most founders I've spoken to can't answer that cleanly. Not because they're reckless, but because their financial picture is genuinely complex, equity, variable income, liabilities, assumptions about what "enough" even means. The uncertainty isn't always about courage. Sometimes it's about not having a clear enough view of the floor beneath you.
The jump gets easier when you actually know how deep the water is.
Such a powerful perspective. The 'Five-Foot Zone' is where most dreams go to die because of the comfort of safety. It’s a great reminder that true growth only happens when we stop toe-dipping and actually start swimming.
This perfectly captures that in-between stage most builders don’t talk about. Not failing, not thriving, just constantly holding position. Respect for choosing discomfort that leads somewhere over comfort that slowly drains you.
the five-foot zone concept applies to product decisions too. what's immediately in front of you (user complaints, feature requests, churn signals) versus the 30,000ft view (market trends, competitors). most builders only operate at one altitude. the hard part is switching between both.
This hit me in a way I wasn't expecting. The five-foot zone — that's exactly where I've been for the last year building FontPreview.online .
I had a job. A good one. Stable. And every night and weekend, I'd chip away at this font tool, telling myself it was just a side project, just something to learn with, no pressure. But the longer it went on, the heavier it got. The five-foot zone stopped feeling safe and started feeling like drowning in slow motion.
The part that got me: "You plan instead of build. You read instead of ship. You tell yourself you're being strategic, when really you're just scared." I've lived that paragraph on repeat.
What finally pushed me off my tiptoes was realizing that the exhaustion of half-commitment was worse than the fear of full failure. So I quit. Started building full-time. And yeah, some days I still wonder if I made the right call. But at least now I'm swimming, not treading water.
Thank you for writing this. It made me feel less alone in that weird limbo.
This really resonates. The “five-foot zone” is such a powerful way to describe that exhausting in between not failing, not flying, just holding yourself up.
It takes real courage to admit that the hardest part isn’t failing it’s fully committing. Rooting for you to push off and swim.
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Quick question, when you bought your last car, did you feel confident in the decision, or were you mostly hoping it was the right choice?
I'm building something around car decision-making and realizing understanding real user experiences is much harder than building the tech itself.
This really hits. The “five-foot zone” is such a powerful way to describe that half-in, half-out state safe on the surface, but quietly draining underneath.
At some point, the cost of standing on your tiptoes becomes higher than the risk of swimming. Whether it’s building, quitting, or committing fully, clarity only comes after movement.
Wishing you courage for the leap and peace with whichever side you choose.
Quick question, when you bought your last car, did you feel confident in the decision, or were you mostly hoping it was the right choice?
I'm building something around car decision-making and realizing understanding real user experiences is much harder than building the tech itself.
nice analogy :D Yep - I'm on my tippy-toes! Planning to stay balanced for as long as needed
Quick question, when you bought your last car, did you feel confident in the decision, or were you mostly hoping it was the right choice?
I'm building something around car decision-making and realizing understanding real user experiences is much harder than building the tech itself.
I’ll be honest — I joined this community to do what it was built for: learn, contribute, and build with other builders.
I wasn’t trying to self-promote. I wasn’t trying to game anything. I was reading, commenting, engaging, and sharing progress where it actually fit.
But I ran into a wall where it felt like the platform incentives were asking for a different kind of behavior than how I move.
More noise. More posting. More “prove you belong.”
That’s not my execution style.
I’m building something that’s literally the opposite: clarity over noise, application over attention, thinking over scrolling.
So instead of fighting for visibility on someone else’s terms, I did what builders do when they hit friction:
I built my own lane.
Not to compete with anyone here. Not to compare.
Just to have a clean place where the work can speak for itself without needing constant performance.
This experience reminded me why incentives matter. Platforms train behavior—sometimes unintentionally. If the behavior being trained doesn’t match your standard, you either compromise… or you build.
I chose build.
And with that, I’m stepping away from this community after this comment. No hard feelings—just direction.
thank you sir to share this with us
Thank you!
The five foot zone is dangerous in ways people don’t talk about.
Not just emotionally but structurally.
I’ve worked with founders who stayed in that half committed phase too long, building nights and weekends, and when traction finally came, their infrastructure wasn’t ready. Security gaps. Compliance issues. Things that didn’t matter at 10 users suddenly mattered at 1,000.
Going all in isn’t just about quitting a job. It’s about committing to build something strong enough to survive success.
Really thoughtful post. This will resonate with a lot of builders.
Thank you!
Congrats on launch!
Quick question; how are you handling EU user data compliance?
This 'Five-Foot Zone' is exactly where runway anxiety breeds. It's that exhausting middle ground where you're too deep to walk away but haven't fully committed to swimming. I built a simple tool called Runway Rocket specifically to help solopreneurs see exactly when they need to commit or pivot based on real numbers rather than just gut feeling. Search for Runway Rocket if you want to clear some of that limbo fatigue!
Thank you!
This was beautifully written and uncomfortably true. The “silence” fear is real. Thanks for sharing .it made me want to ship today, not just think.
Thank you! I hope you ship quick
This hit me hard today, Kaia. "Standing on your tiptoes" is such a perfect description of that mental fatigue.
I’m currently in that exact zone with Finnito. I’ve spent the last 6 months building the "safe" version—shifting between a newsletter, a blog, and a few AI tools—all while keeping one foot firmly on the ground. I keep telling myself I'm being "strategic" by not going 100% into the OS (FinFlow) until the data is perfect, but your point about it being a "quiet drain" is the truth I’ve been avoiding.
The exhaustion doesn't come from the work; it comes from the constant weight-shifting between "I'm a founder" and "I'm just testing an idea."
I actually felt that "lighter" feeling you mentioned just last week when I finally committed to a Founder’s Circle for my project. It was the first time I attached a real price tag and a real name to it. It’s terrifying because now it "counts," but the relief of finally letting my feet leave the bottom was instant.
How did you deal with the "2 a.m. spiral" in those first few weeks after quitting? Does the silence get easier to handle, or do you just get better at swimming through it?
Thank you! Im glad you are feeling lighter.
The "five-foot zone" metaphor is spot-on and painfully relatable—standing on tiptoes, half-in/half-out, burning energy without real progress. Hits hard for anyone stuck between job security and full commitment.
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Interesting perspective, appreciate this
Thank you!
At that stage lately considering and waying options.
Good luck!
A good one, impressed
Thank you!
Don’t forget - the hardest thing was deciding to get in the pool in the first place!
True that!
This is really amazing and a good job
Thank you!
This really resonates. I’ve noticed that the hardest phase of any side project isn’t starting — it’s staying in that “half-committed” middle where you’re investing time but not fully deciding it matters.
That limbo creates a strange kind of fatigue because you’re carrying the cognitive load without the identity shift of actually going all in.
The projects where I’ve felt the most momentum were the ones where I crossed that psychological line from “experiment” to “this is something I’m building.” Even if the time investment didn’t change much, the commitment level did.
Curious how others recognize when they’ve actually crossed out of that five-foot zone.
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Thank you!
What if you're > six feet and the five-foot zones doesn't force you to stand on your tippy toes? /kidding.
This was a good read and a good reminder of what it takes to build something...anything really.
Well put. I wish we lived in a world where the work day wasn't expected to take all of our energy and way more people had the bandwidth to tinker.
100%
Thanks. We always suffer hard times.
Yes, and it's important to let yourself be okay too!
Well written. I have also been there... multiple times. Thanks for the reminder that we are not alone:-)
thanks! i hope you keep giving it your all
This post exactly describes what I'm feeling. For me, it's the fear of failing publicly, the what-ifs that stop me from moving forward. This is a reminder for me to keep going, thanks.
Exactly. What worked as a great push is the pain of staying stagnant > fear of failing publicly. That served as a force to push me to continually build and ship!
This piece captures something many builders feel but struggle to articulate. The real exhaustion isn’t failure — it’s staying half-committed, always planning but never fully stepping in.
For me, clarity rarely comes before action. It usually appears only after shipping and learning in public, even when the outcome is uncertain. Building small things consistently has felt far less draining than standing in that in-between space, wondering what might happen.
Thank you for putting words to that quiet tension and reminding those of us still in the five-foot zone that we’re not alone.
Thanks I am happy it meant somethign to you
Holy moly this hits deep. I can relate to pretty much everything. I've been so afriad to post on social media because of the question "what if I fail, and everyone sees me fail." This post is actually helping me feel understood and its giving me some kind of courage.
It is great to hear that this hit you hard and you understand. Makes me feel less alone.
Can connect with you. Earlier with my side projects I used to think once my development is 90% complete, enough to call it a product instead of just a project, I'll go in.
But with vibe coding, I'm able to develop things in days instead of months, and understood that starting something is so much more than just a polished product.
All the best for your journey.
Vibe coding is literally the best im glad its helping you get deeper quicker.
he "five-foot zone" is such a perfect metaphor for that exhausting limbo we all know—where you're technically "in" but never fully committed. The line that cut deepest for me was: "You plan instead of build. You read instead of ship. You tell yourself you're being strategic, when really you're just scared."
Ouch. That's the difference between motion and progress, and it's so easy to trick ourselves.
My question for you, Kaia: Now that you've made the leap with sharevita, what's the single biggest thing that actually changed in your daily execution? Not the pressure or the identity shift—but the tangible work. Do you find it easier to ship now, or did the fear just get replaced by a different kind of weight?
And thank you for writing this. It's the kind of honesty that makes other builders feel less alone in the wobble.
This is painfully accurate.
I’ve been in that five-foot zone for the past year — building apps at night while working during the day, never fully “safe,” but not fully committed either.
I shipped my sunlight planning app SunPath while in that space. Not knowing if anyone would use it. Not knowing if it was worth the effort.
The hardest part isn’t building.
It’s attaching your identity to something that might fail quietly.
But I’ve realized something: the moment you ship, even imperfectly, you’re no longer standing on your tiptoes. You’re swimming.
Maybe not fast. Maybe not gracefully. But you’re moving.
Thanks for putting words to something most builders feel but rarely articulate.
We all are figuring it out.
Man, this five-foot zone hits way too close.
Chin up just enough to not drown.
This is such a good description of the “five-foot zone.”
What struck me reading this is that a lot of founders don’t struggle with courage — they struggle with continuity.
I’ve been thinking about this as a pattern: people don’t usually quit — they restart.
They rebuild the roadmap. Reframe the mission. Redesign the system. Instead of just… continuing imperfectly.
The real exhaustion isn’t fear of depth.
It’s the constant resetting.
The five-foot zone is draining, but so is repeatedly diving and resurfacing.
The skill I’m trying to build lately isn’t “go all in.”
It’s: return fast.
Miss a day? Ship something small.
Feel doubt? Do 25 minutes anyway.
Overwhelmed? One constraint, one task.
Compounding seems less about bravery and more about shortening the time between wobble and re-entry.
Curious — when you quit your job, what actually changed day-to-day? Did your execution stabilize, or just the pressure?
Woah, you should write another post about it Sequoila :)
Structure turns half-commitment into full dedication through repetition .
Half-commitment is the slowest way to fail.
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Really enjoyed this!
I especially liked the idea of the “five-foot zone” because in early product stages it feels like everything matters equally — but focusing on the immediate, tangible environment really helps clarify what to work on next.
In my experience building tools in infrastructure and grid tech, tightening the scope early has saved a lot of time that would’ve been spent on assumptions.
Curious — how do you balance broad ideas with deep focus when feedback starts coming from different user segments?
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
I think the hardest part is not building, but staying consistent when results are invisible.
Many founders stop in the “five-foot zone” because feedback is delayed. No traction, no validation, no money. Just work.
What helped me was focusing on shipping small, measurable pieces instead of chasing the big vision.
Momentum beats motivation.
The metaphor of 'standing on your tiptoes' is painfully accurate. I think a lot of us here stay in that zone because it feels safer than swimming, but you're right—it’s actually just a slow way to drown in exhaustion. Congrats on finally pushing off the bottom with ShareVita. Checking out your Substack now!
Really resonated with me, Kaia! 🌊
The “five-foot zone” metaphor nails that limbo between safety and risk so perfectly — I see this all the time with founders and side-project creators.
One thing I’d add: having small, structured experiments while in that zone can help test the waters without fully committing, and can give enough momentum to finally “push off and swim.” Curious how you personally balanced experimentation versus full commitment when you made the leap?
The "five-foot zone" metaphor is painfully accurate. I've been building my SaaS for 7 months but keeping my day job as a safety net. Reading this made me realize I'm not being strategic—I'm just scared of fully committing.
Your line about "letting go of the version of yourself that could still say this didn't count" hit different. The side project label has become my excuse for not going all in.
Setting a hard deadline now: March 15th launch, no matter what. The tiptoes are more exhausting than the swim would be.
Question: When you finally made the leap with ShareVita, what was the moment that pushed you from "planning to quit" to actually doing it? Was there a specific trigger or did you just pick a date and force yourself?
this is the one. i spent years "preparing" too — reading, planning, saving ideas in notes i never open again. at some point i realized the preparation phase is just procrastination wearing a costume. i ran a game server when i was 12 with zero preparation and it worked out better than half the stuff i overthought as an adult lol. the uncomfortable truth is you're never gonna feel ready, you just gotta start and fix things as they break
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This perfectly captures the quiet tension of being "almost in." Not failing, not fully committing. The line about planning instead of building is such a subtle but sharp truth. So many of us call it strategy when it’s really fear in a nicer outfit. This felt deeply honest.
I feel like I have spent years in preparing and I still feel unprepared, only to learn that you're never prepared in launching a startup. This resonates. Wishing you luck!
Wow — this really resonates.
That “five-foot zone” feeling of not fully committing but still feeling exhausted by it is so real. A lot of us talk about shipping, productivity, tools, etc., but the tension you describe between safety and momentum is something we rarely put into words.
For me, it shows up every time I finish a project and then spend equal time just deciding where to share it. I end up second-guessing platforms, audiences, feedback vs. visibility — and that alone can keep something stuck far longer than the code itself ever did.
Curious: for folks here, what’s the one signal that tells you “this project is ready to share — not just another draft?” Is it feedback, comments, users, or something else?
Really appreciate you putting this into words — and for anyone else wrestling with the same limbo
Curious: when you’ve moved out of the five-foot zone in the past, what was the first concrete signal that told you “okay, I’m swimming now”? Was it a behavior change (shipping weekly, talking to users daily), a metric, or just an internal “I’m choosing this” moment?
Would love to hear what helped you make it survivable — and what you’d tell someone who’s been tiptoeing for months.
Your point on “productive procrastination” really hit home- stocking up on startup books, brushing up on digital marketing, researching my space ad naseum, refreshing analytics on a beta… it’s not that these things aren’t valuable, but they also aren’t completely doing thing. The reframe of the “five foot zone” is so helpful. (Also, you’ve got this!!)
This hit very close to home. The five-foot zone really is its own kind of exhaustion — not failure, but not progress either.
Looking back, what helped you recognize that staying half-in was actually costing you more than committing or walking away?
I'm kinda in the same situation, i have no time to fully commit to my side project but kinda scared to quit my full time job...
What if my side project fail... But TBH im not that happy with the current job...
So im hoping that my side project will get any users just to give me some courage so i can quit my full time job that drains me a lot of energy.
One thing this essay made clear for me: the five-foot zone isn’t a lack of courage — it’s unresolved decision debt.
Staying half-in keeps multiple futures alive, but each one taxes attention, identity, and energy. Over time, that hidden cost compounds more than the actual risk of choosing a direction.
What resonated most is that commitment doesn’t guarantee success — it just ends the internal negotiation. And that alone can feel like relief.
I can feel this. This is very relatable.
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How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
This hit uncomfortably close to home. The “five-foot zone” is such a real place — not failing, not moving forward, just slowly burning energy every day pretending it’s sustainable.
What stuck with me most is how the fear isn’t just of failure, but of giving it everything and still coming up empty. That’s the part people don’t say out loud enough.
Appreciate you putting words to that in-between state so honestly. For anyone building, this feels less like motivation and more like recognition, and sometimes that’s what actually helps you move.
I love how honest this is.
I’m also trying to take the leap with my own idea, and reading this makes me feel less alone.
Would love to hear how you found your support system while making the jump.
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Yeah, I’m in it right now and it’s getting exhausting. I’m scared to fully commit, but knowing I’m not alone actually gives me more reason to finally jump in.
This really hits. I’ve been half-committing to a project for months and it’s exhausting. Stepping all the way in feels terrifying but necessary.
Great article! Honest and completely true. Doing something everyday gives you new views over the problem and provide you with much better knowledge of the problem you want solve. Shipping something also allows you to get the first customers feedback you need to build the right solution.
The state and answer .. should i , or should i not. Well article described a lot more
Wow, what a read yeah. The danger isn’t drowning. It’s realizing how tired you are
Once you make up your mind, your brain will start looking for new information and new possibilities you have not seen before. In addition to that, universe will also start helping you to achieve your goals.
Wow. I really needed to read this today. Thank you for putting words to that exhausting 'tiptoeing' sensation.
I recently walked away from a job that was burning me alive, too. For a long time, I stayed in that five-foot zone, tilting my chin up and pretending I wasn't gasping for air. Like you said, the 'limbo' is often more draining than the actual jump.
Now, my husband and I have finally let our feet leave the bottom. We’ve dove headfirst into our first project together, 13-Virtues. It’s terrifying, and some days I feel like I’m just learning how to move my arms to stay afloat, but that feeling of 'lightness' you mentioned after quitting is so real.
There’s a specific kind of fear in attaching your name to a side project and realizing 'this is it, I’m actually doing this,' but there is also so much peace in finally committing.
Having my husband as a 'swimming partner' makes the deck feel closer, but your post reminded me that the courage to jump is something you have to find within yourself first.
Thank you for the reminder that it’s okay to be scared as long as we keep swimming.
Great read! Thanks for sharing. Biggest blocker is always distributing what get's build at least for me
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Wow, what an wonderful read this was. I experienced the biggest de-ja-vu reading this. Just Amazed.
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Powerful piece. The five-foot zone metaphor really hit — that exhausting middle where you’re “safe,” but slowly burning out from not fully committing. The honesty about fear, identity, and the cost of half-in living makes this incredibly relatable for anyone building something on the side. Thank you for putting words to a space so many founders live in but rarely admit.
This hits home. The "half-in" state is the real killer, it drains you without giving you the clarity of either path.
What helped me: setting a hard deadline with clear metrics. "I have 6 months to reach X revenue. If I don't, I reassess." It transforms the endless limbo into a defined experiment.
The tiptoe zone feels safe but it's actually the worst of both worlds, you're not resting AND you're not swimming.
Hello man
This really resonates.
I’ve spent years in large organizations, surrounded by incredibly talented people. Work gets done, progress happens — but it’s hard to feel the direct impact of your own effort. When so many people are moving in parallel, individual contribution fades into the system.
Over time, that distance becomes exhausting.
I’ve realized I want to work on something where the connection is clear — where what I build today visibly shapes the company tomorrow. Where ownership is real, and growth isn’t abstract.
It’s more responsibility and less certainty, but also more meaning. And at this point, that tradeoff feels worth it.
Thanks for putting words to that in-between feeling.
why so many people selling thier bussinesses?
I founded a small app development project last year and this hits me because the five-foot zone isn’t exhausting due to depth, but because you never get permission to rest. Staying half-in keeps unresolved loops running — planning, hedging, keeping exits open — and that background load is the real drain. Going all in isn’t always swimming harder; sometimes it’s choosing one direction decisively, even walking away. Any of that costs less than tiptoeing forever.
I built this SaaS using only my phone and AI.
No laptop. No team. No excuses.
I’m selling it to afford proper learning and become a real developer.
This project is proof I don’t quit.
Working MVP. Full source code.
No domain.
Price: $5,000.
If you believe effort deserves a chance — DM me.
I studied at Cambridge, got a job at a prestigious investment bank and then realised this exact thing. I've now quit and am trying to make it work on my own, but failing quite badly! I know the journey isn't linear so I'll keep pushing until I inevitably succeed!
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Hello I am runing a video editing agency but I gathering more knowledge to boost my agency so if any one intrested to talk with me feel free to DM me
Graduated from the Faculty of Law and Political Science, University of M'sila, an excellent experience.
"The exhaustion of not going all in"
Felt this for years. 8 years as a PM, always had side project ideas, never fully committed. The mental tax of straddling both was worse than either option alone.
Quit last year. First thing failed. Currently building the second. Still uncertain, but at least the exhaustion is from doing the work, not from avoiding the decision.
Nice post...I feel you!!! I'm betting on myself big time...but definitely need some traction soon to keep me afloat! Stay strong! Keep going!!
Really powerful piece — the five-foot zone metaphor hits hard. That quiet exhaustion of half-commitment is something so many builders and creatives live with but rarely name. Your honesty about fear, identity, and finally choosing yourself makes this deeply relatable.
For creators stuck between planning and shipping, tools matter too — especially when you’re finally ready to go all in. If anyone’s exploring lightroom premium features free, this guide might help streamline the creative side while you focus on the bigger leap: @thelightroommodapk
This resonates deeply. With Pacebuddy (a macOS CPU monitor I just launched), I spent months in that exact five-foot zone — tweaking animations on weekends, convincing myself I was "being thorough" when really I was terrified of shipping something imperfect.
What finally pushed me to commit was reframing the fear: instead of "what if it fails publicly," I asked "what if I never know?" That uncertainty became more exhausting than any potential criticism.
The part about going all-in meaning you can't say "this didn't count" — that hit hard. Launching means owning it. But there's also unexpected relief in that: once it's out, you stop managing theoretical problems and start solving real ones.
Still figuring out the balance between full-time focus and keeping income stable, but at least now I'm swimming instead of standing on tiptoes. Thanks for articulating what so many of us feel but struggle to name.
Insightful read
Thank you for sharing, very inspiring
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This “five-foot zone” metaphor is painfully accurate.
The half-in state is more exhausting than either full commitment or cleanly walking away. You’re not conserving energy — you’re leaking it through constant context switching, self-justification, and fear management.
What resonated most is the idea that going all in isn’t just quitting a job — it’s giving up the psychological escape hatch of “this didn’t really count.” That’s the part most people underestimate.
Appreciate you putting words to a place a lot of builders sit in quietly.
Extremely insightful read, and I learned a great deal from it.
I was approached online by someone named Melissa, who gradually moved our conversation over to WhatsApp. She claimed she had inherited a large amount of crypto assets and used her profits to support various non-profit organizations. Over time, she gained my trust and offered to help me invest in crypto, insisting she could accurately predict the market.
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I was absolutely broken and devastated. In total, I had invested over $750,000, and it felt like my life had been turned upside down.
While desperately searching for answers on Reddit, I came across a recommendation for RECOVERYCOINGROUP AT GMAIL DOT COM. With nothing left to lose, I reached out to them and followed their instructions. To my shock and relief, within just 5 days, I recovered 90% of my funds in USDT.
I’m incredibly grateful that I didn’t give up and that I followed the right guidance at the right time. This experience taught me a hard lesson but it also showed me that recovery is possible.
This resonates deeply. You’ve perfectly described what I call the 'Limbo of Half-Commitment' in my book, Start Up Inferno.
In my years as a mentor, I’ve seen that this 'five-foot zone' is actually more dangerous than the deep water. Why? Because it’s a slow burn. It doesn't kill you instantly; it just drains your energy until you have nothing left for the actual leap.
The fear you mentioned, giving everything and coming up empty, is usually fed by a lack of a brutal validation framework. When you don't have a clear 'grill' to test your idea, every step feels like a gamble rather than a calculated risk.
For example, when I work with founders on hardware/software projects, I use a 'Survival vs Luxury' table. It forces you to stop 'planning' (which is often just a form of hiding) and start 'validating' with the bare minimum.
Committing 'not just on git' means committing to the truth of your data, even if it tells you to pivot.
To anyone standing on their tiptoes: What is the ONE piece of data that would make you feel safe enough to swim?"
Very nice read.
I believe keeping it simple & consistent works wonders.
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This description is painfully accurate.
That “in between” state is often more draining
than either committing fully or walking away.
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Very nice To Read
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Strong metaphor. Accurate failure mode.
One nuance I’d add: the five-foot zone is not just fear. It’s often mispriced optionality. People keep a job + side project thinking they preserve options, but they silently tax focus, energy, and identity. The option decays faster than they notice.
The real decision isn’t quit vs commit. It’s set a clear kill or dive date. No infinite wading.
Appreciated the honesty here. Especially the part about quitting not removing fear, only changing its shape.
agreed
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
microswab.netlify.
Add this at the ending of the Link (app) so it looks like .app
Very nice, resonates a lot
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
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Add this at the ending of the Link (app) so it looks like .app
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Nicely expressed the situation many of us are in. I call it half-clutch driving.
Hey we just build a new learning platform called Microswab it's a platform where you learn life changing skills online for free. You earn passive income monthly by learning skills, around $700 to $3K monthly just by learning valuable skills online if you are interested here's the platform link Copy the link and Google it
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Nice information
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Wow, this really resonates with me.
The five-foot zone metaphor is spot on — I’ve been there, too. That constant tension of standing on tiptoes, trying to stay safe but feeling drained by the lack of full commitment. It’s like being stuck in an in-between space where you’re neither fully in nor fully out, and the mental exhaustion of it can be overwhelming.
Starting something new, especially when you’re leaving behind a stable job, is terrifying. The fear of failure is one thing, but the fear of giving everything and still not getting the result you hoped for is a whole different kind of weight. The constant cycle of "not yet" — waiting for the right moment to jump or fully commit — is what really wears you down.
But I love your point about how important it is to have people who are there for you, even when things feel uncertain. Knowing you're not really alone in the struggle makes a huge difference. It’s those moments of connection with others that remind you that even when the water feels cold and deep, you can still survive the swim.
I think the key takeaway here is that waiting for the perfect moment might keep us safe, but it also keeps us stuck. At some point, we have to commit. Not just with plans or thoughts, but with our actions. It’s scary, but as you said, knowing you’re not alone — that there are people who’ve made the leap and can help guide you — can make the unknown a bit more manageable.
Thank you for sharing your journey. It’s so real, and I believe a lot of us can relate to this feeling of standing on our tiptoes, trying to decide what’s next.
hmmmmm
Just open sourced a dating platform under a custom OSI-compatible license (CPL-1.0) — would love feedback on the license itself
I just open sourced **CompanioNation** (github/CompanioNation/Core) a free dating platform built to challenge the extractive monopolies currently dominating online dating.
The project aims to ensure at least one viable dating platform remains permanently free, without artificial scarcity (limited likes/swipes), dark patterns, paywalls on basic human interaction, or algorithmic manipulation designed to extract money rather than foster genuine connection.
I'm releasing this under a **custom permissive license called CPL-1.0** (CompanioNation Public License), which I designed to be OSI-compatible while explicitly encouraging forks, independent deployments, and alternative interpretations.
**Here's where I'd love feedback from experienced open source folks:**
1. **Custom license concerns**: I created CPL-1.0 as a permissive license that allows commercial/SaaS use, includes explicit patent grants, and preserves attribution without imposing control. But is creating a custom license more trouble than it's worth? Should I have just used Apache 2.0 or MIT instead? I wanted something that explicitly **encourages plurality and competition** rather than just allowing it.
2. **Governance for a "competitive ecosystem" project**: Most open source projects aim for a single canonical implementation. This project explicitly wants to spawn competitors and alternatives. How do you structure governance/community when your stated goal is to encourage forks and divergence rather than convergence?
3. **No CONTRIBUTING .md yet**: I don't have formal contribution guidelines yet. For a project that's philosophically about decentralization and plurality, should contribution guidelines even try to enforce consistency, or should they lean into encouraging experimentation?
4. **Tech stack concerns**: It's built on .NET/Blazor WebAssembly with SQL Server (SSDT) and Azurite for local development. I know the Microsoft stack isn't the typical FOSS choice. Does this create real barriers for open source contributors, or is it fine as long as the setup is well-documented?
The README mentions plans for local community events and offline meetups branded under CompanioNation. I'm curious if anyone has experience with open source projects that bridge digital platforms and real-world community organizing.
**Tech stack**: C# / .NET / Blazor WASM / SQL Server / Azurite
**Auth**: Google OAuth
**License**: CPL-1.0 (custom permissive)
Would genuinely appreciate any feedback — especially on the licensing decision and whether a custom license helps or hurts the goals here.
--- footnote ---
Btw since I'm an independent developer who threatens corporate profits I've been targeted for organized harassment which has resulted in negative Karma on Reddit and my inability to post this to r/opensource so if anyone could post it there I'd appreciate it.
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This was a great read. I like how you focused on small, practical improvements instead of trying to do everything at once. It’s a good reminder to stay close to the real problem.
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
This really resonates. The “five-foot zone” is such an accurate way to describe that half-in, half-out state — it feels safe, but it quietly drains you. What stood out most is that commitment isn’t just about quitting a job or shipping a product, it’s about letting go of the escape hatch.
I also appreciate the reminder that going all-in doesn’t mean going alone. Having people on the deck — even if they can’t swim for you — makes the leap survivable. Thoughtful, honest piece.
This really nailed how being half committed can quietly sap your energy. That in between space where you are technically working on something but never fully diving in feels eerily familiar, because you are never fully resting and it ends up being more exhausting than actually building.
I appreciate the honesty around how fear of failure and over planning instead of shipping keeps a lot of people stuck there. The reminder that the discomfort of committing is different from the slow drain of limbo really resonates, and that sometimes choosing a direction matters more than choosing the perfect one. It also highlights how helpful community can be once you decide to go for it, since seeing others swim makes the leap feel far less daunting.
This resonated big time — that five‑foot zone limbo is one of the hardest places to be as a founder. It’s that half‑committed space where you’re not quite shipping, not quite learning through action, but definitely feeling the mental weight of both sides.
What you describe — planning instead of building, telling yourself you’re being strategic when you’re really holding back — is something I see again and again in early startups. There’s a subtle but critical shift that happens when you go from hopeful research into validated momentum: you stop worrying about perfection and start focusing on real user feedback. That’s where clarity, confidence, and traction start to compound.
I also love how you called out the emotional overlay — it’s not just fear of failure, it’s the fear of publicly choosing something that might not work. That psychological friction keeps a lot of great ideas stuck in the shallows.
Curious — what first small signal would make you feel like you’ve moved out of the five‑foot zone and into real momentum? Is it weekly active users, paying customers, or simply shipping consistently?
If you ever want another perspective on those early momentum signals (and how to interpret them as real progress, not luck), I’d be glad to chat — these are the exact inflection points where founders go from questioning to building with confidence.
Really insightful read — I think many builders can relate to hovering in that ‘five-foot zone’ between comfort and commitment. It reminded me how important it is to turn ideas into action rather than just planning indefinitely. Everyone has different pace and balance, but taking that next step is often what really leads to progress.
On a related note, when I’m planning visits to restaurants or outings to get work done, I usually check menus online with full details like updated prices, calories, nutrition info, hours, drink offerings, and locations first — it saves time and makes decisions easier. A site like https://firebrdmenu.com/ has been really helpful for exploring this kind of info.
I was sitting there feeling completely disappointed that my project was going in the wrong direction, and on top of that, my client had postponed the payment date for my work.
I was in a terrible mood, but after reading your article, I felt a little more cheerful and became more confident that what I was doing would bring me, if not a monetary solution, then at least inner satisfaction that I had done something myself.
I am jumping into the abyss and continuing to search for answers.
Really insightful read — I think many builders can relate to hovering in that ‘five-foot zone’ between comfort and commitment. It reminded me how important it is to turn ideas into action rather than just planning indefinitely. Everyone has different pace and balance, but taking that next step is often what really leads to progress.
On a related note, when I’m planning visits to restaurants or outings to get work done, I usually check menus online with full details like updated prices, calories, nutrition info, hours, drink offerings, and locations first — it saves time and makes decisions easier. A site like has been really helpful for exploring this kind of info.
Really thoughtful post! I completely agree that taking action is what turns ideas into real progress — planning alone can only take us so far. Similarly, just like checking detailed info about restaurants online saves time and helps make decisions, platforms like Dixmax make discovering movies and series effortless, giving users a smooth way to explore entertainment and enjoy content without any hassle
Wow, this really hit home for me. The "five-foot zone" is such a perfect description of that weird, exhausting place where you’re not really committed but not fully stepping away either. It’s like you’re stuck in this constant state of limbo, trying to juggle both the comfort of your current situation and the fear of diving into something unknown
Yeah this is exactly what it feels like.
That “five feet deep” part is such a perfect way to describe it because it’s just constant tension. Like you’re technically okay but you’re never relaxed. And after a while it starts wrecking you.
Also the part about planning forever instead of building is too real. It’s so easy to tell yourself you’re being “smart” when really you’re just trying to avoid the moment where you have to find out if it works or not.
And honestly this applies to anything you’re building, whether it’s a nonprofit, a startup, or something specific like AI home health software where you’re trying to fix a real-world problem and it still feels risky putting it out there.
The in-between really is the worst part. Because it slowly drains you and you don’t even notice until you’re exhausted.
This hit hard.The “five-foot zone” perfectly captures that exhausting half-in state where you’re busy but not moving. Planning feels productive, but it’s often just fear in disguise. Appreciate the honesty in this especially the reminder that staying put has a real cost too.
This metaphor is painfully accurate.
The five-foot zone feels safe, but it quietly drains you — commitment, in either direction, is the only relief.
The identity piece rings true. It's easier to stay in planning mode because "I'm thinking about starting something" feels safer than "I shipped this and here's how it's going."
Curious - for those who made the leap, was it a single moment or a gradual shift?
For me I had to dive in. But I did kinda start and stop several things before landing on ShareVita.org
Can't agree more, I've been very uncomfortable posting publicly and have kept pushing doing it. Well I dove in this week and it turns out its really not that bad. Plus it gives me something to do while claude is running.
Can I help you grow your YouTube channel organically?
I am currently in the five-foot zone and have been for over six months, but I will keep at it
Don’t give up!
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That's a very nice metaphor. Thanks for this, food for thought.
I'm hoping that when I do launch, the sales or lack thereof will make it obvious whether or not fearlessly plunging into the deep end is the right call to make.
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Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
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Thanks for sharing this.
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
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How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
ai
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
gggo
This hit close to home. The five-foot zone description is spot on. I’ve been in that half-in state too, and honestly it felt more draining than either committing or letting go. You’re never fully relaxed because part of your brain is always keeping an exit open.
Thanks for putting words to this. I think a lot of people sit in that space longer than they admit.
Great Insights Ville!
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
Really resonates ,it captures that strange place where you feel productive but aren’t actually shipping. I’ve found that sharing something small but real (like a dataset or tiny tool) often pushes you out of that zone faster. Thanks for writing this!
Great Insights Vinod!
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
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Great post! Thanks. I was just having this conversation with myself this week just after launching and I start thinking of other ideas etc when the fear creeps in (maybe I should do that "other" idea instead). Ideas are never a problem, its that commitment to the one idea and fighting through that fear and executing. Its comforting to to know at least I am not alone in feeling that way.
Great Insights Johnston!
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
totally resonated with this!
as an aspiring indiehacker trying to become financially free and create some recurring revenue with side projects all while working a 9-5. its like working 2 jobs. but it's also probably the best decision. if the 9-5 is also something you enjoy it's a win win. If you're still learning from your 9-5 why not do that as well and balance the side project.
remind your self any time working on your side project is a step closer and is a bonus to your day in my book.
How long did it take you to feel confident about your startup’s positioning, and would you pay for a tool that helped you get there in under an hour or less and continues to help you iterate on your positioning by learning from and showing you the general data consensus about your positioning approach in that niche?
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
This hit hard.
The five-foot zone is the most exhausting place, it feels safe, but it slowly drains you.
Commitment isn’t about certainty. It’s about deciding you’d rather know than wonder.
Appreciate you putting words to a place so many founders are standing in quietly.
Great Insights!
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
This metaphor really landed for me. The “five-foot zone” captures that quiet exhaustion that doesn’t look dramatic from the outside, but drains you over time. I’ve been in that space too — telling myself I was being patient or strategic, when honestly I was just afraid to fully choose.
What resonated most was how staying there feels safe, but costs more than we admit. The tiredness isn’t from the work itself, it’s from holding two identities at once.
Thanks for putting language to something a lot of us feel but rarely articulate this clearly.
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
thanks <3 Its great hearing you get me lol
Glad it resonated! Your post put words to something a lot of us feel but don’t say out loud.
This really resonates. Most of my anxiety as a builder disappears when I stop thinking about “the whole journey” and focus on what’s actually in reach right now.
The hard part isn’t lack of ambition — it’s respecting the five-foot zone consistently, even when the bigger picture is noisy.
Great Insights Mesum!
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
exactly :)
yeeess!!
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
Thanks for sharing! I totally agree—taking action is way more important than just thinking about it. You figure out so much just by getting your hands dirty.
Give a try to my Reddit Extension. It's a Chrome extension called Pulse of Reddit that basically acts like my own alert system for Reddit.
Anytime someone posts something with keywords I care about like 'looking for a designer' or 'best SEO tool' it pings me right away. It’s saved me so much time and helped me hop into threads while they’re still fresh.
If you’re tired of manual digging and want to catch those conversations early, I’d really recommend giving it a look.
It’s free to start and super simple to set up.
Website:
pulseofreddit.com
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im glad this resonated with you :)
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