Review of goals after 2 months

So what did we do?

Marketing:

• A company page of LinkedIn/Twitter, for posts and to share blogs
• Newsletters to keep our subscribers updated and ask for feedback
• Subscribe to start-up/voting platforms like Kernal, Indiehackers, Product Hunt, etc
• Blogs on Medium (to share)
• Polls and surveys to decide on features

Development:

• the focus is and was on developing a prototype first and MVP next
• developing our design furthermore, developing our prototype
• opening a Slack channel, to communicate, share ideas and feedback with our subscribers
• developing our basic MVP

Result of the last 2 months:

30 subscribers
81 followers on LinkedIn
21 votes on Kernal
10 posts on LinkedIn aforceof.one account,
2167 views on the last post
13 followers on IndieHackers,123 followings, 6 posts, 18 votes
25 followers on Twitter (aforceof.one), 181 followings, 16 tweets
20 likes on last (personal account) blog @Medium
31 followers on Medium, 202 followings, 5 blogs, 50 likes on the last post
2 newsletters
2 polls
2 surveys
16 channels (personal, website, newsletter, e-mail, Medium, LinkedIn, IndieHackers, Twitter, Slack, Kernal, ProductHunt, Betalist, Betapage, start-up base, Reddit. Quora)
We are very happy with this result so far (as being all part-time freelancers).

What went well:

The collaboration
o The three of us (CEO, CTO, CCO) work very well together. Good diversity in skills.
o We are all very motivated and focused.
o Regularly planned meetings, work with Trello for our planning.
The speed
o In developing a prototype
o In attracting subscribers
The response
o On social media, newsletters.

What did we learn:

Stay agile and change course if necessary
o Up until now, the survey did not respond well
o Some people don’t like to give feedback in public and don’t want to use
Slack
o At some points we changed our product because of the feedback (but we also got it confirmed)

Different channels, a different approach
o Different audiences per channel, different kinds of messages
• Do some research on the different channels and find out where your audience is, or what hashtags to use, or who to follow
• Stay focussed on a few channels, not every channel works for you, and be consistent and post regularly
• Kernal gave us a good start, and I really like their online presence. ProductHunt/Betalist/Betapage didn’t do much and for most start-up platforms you have to pay for a quick review and acceptance on the website. I understand the revenue model, but it didn’t work for us. Reddit did not work out very well either up until now.

Be consistent and patient
o You have to be aware that you have to create a brand from scratch

Take away’s

• Collaboration/good teamwork is everything
• Consistency and online presence
• Stay agile
• Research the channels of your audienceA