Around that time, I was really deep into Jordan Welch's content on Youtube, and I actually noticed that he had a really successful SaaS business called Viral Vault. Jordan mentioned multiple times that this tool makes him around $90k MRR, but since he has a huge audience, and most of them are also potential customers, it made 100% sense.
Since his niche for this startup was eCommerce, which is a really popular online business model, I started to think if something similar could be built for other online business models that are really big in the mainstream.
With that in mind, I thought that a great niche would be affiliate marketing. With no other competitor on the market, I think we should have a pretty good chance to succeed!