First paying customers
by VicDevelopmentlyThis is the story of getting the fist paying customer!
I launched Affistash on the 15th, and in the beginning of our product, I only focused on B2C revenue, which I later realised it was a big mistake!
After the Producthunt launch, and some marketing on social networks (Reddit, TikTok, Instagram, Indiehackers, etc.), we managed to get around 70 users, but none of the users were paid, since our B2C plan was around 17$/month.
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In the end, after lots of complains about the price, I decided to take a different route for Affistash. I decided to make the platform free, but with limitations, and I also made a pro plan, that only costed 1$. Instead, I would make the revenue from companies getting listed on the platform in order to get more marketers in their program.
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This turned out to be a great decision, since 2 people subscribed after the first promotional email on the 18th of December, and the same week, we got our first business to buy a placement on the platform.
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I agree with your decision @VicDevelopmently. In some situations/countries, money is made in the B2B segment of the business that started as B2C. For example, WhatsApp started as B2C, totally free of cost, and called to a huge number of users with 0 revenue. Tried and failed subscription model and other revenue models. Now WhatsApp Business and WhatsApp Business API create a huge revenue stream for Meta.
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I'm glad you think that is the case! It seems like I made the right decision, since the revenue is going up in the last few day : )
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I am running into this also, it feels like even requiring an email prior to allowing people to use the product is too big a barrier these days. Offering a subset of your services for free and a paid advanced tier seems like the only way to get traction in B2C.
Good job! hope I can join you soon haha
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That is right, if you decide to open an affiliate/referral program, you know the place you can list it ;)
Btw, you can try to implement Google/Facebook/Github auth, to improve conversion rates, hope this tip helps
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