Launching aiselfi.es

My audience is mostly in LinkedIn and this is the platform I know the most. I decided to focus my launch there.

It also feels natural that people in LinkedIn will consider to get a headshot photo. There is where everyone wants to looks successful and at their best. You have the corporate people, entrepreneurs building a personal brand, recent graduates and so on.

Even though I've had a successful business for over 10 years, this was my first real launch. I was extremely anxious to put my product out there in the open.

I don't have a big audience (~1.5k followers at time of launch) so I wasn't expecting wonders. I only knew that every connection mattered to help the post reach more people.

What I did was to DM every family member, friends, colleague, peer, etc from my network mentioning my launch. I sent them the link to the post and kindly ask them for support: likes, comments, feedback...anything.

I also had been warming some connections that had bigger followers than me so they helped me as well.

The result: the post got around ~8k impressions and reached ~4k people.

Not bad considering thats 3x my number of followers.

This is the link to my original post on Linkedin: https://www.linkedin.com/feed/update/urn:li:activity:7254096860242452481/