Employed Developer for our dedicated content site
by Colin GrayI've been employing developers for our app (Alitu.com) for the past few years, but entirely neglected our content site. Probably because I can do it, just. It's just wordpress after all. But, realised a few months ago that the wordpress site is our top lead channel by miles, and so deserves it's own dedicated resource, and has done for a long time. Just took someone on for this a few weeks ago, and they're already doing great work to redesign our blog templates to encourage lower bounce rates, and more pages per visit. They're looking at navigation and CTAs to make the site more useful and engaging to visitors, and more effective in guiding them to any of our tools that'll help them.
