New Integration: Facebook Conversion API

The Facebook Conversion API is what marketers should use to send conversions to Facebook, when there is no "thank you" page, or when conversions happen on third party platforms - like your CRM, a partner website or an affiliate program.

Adding this integration to AnyTrack gives our users a huge advantage, as they no longer need to rely on the classic facebook pixel to trigger their conversions.

Challenges:
Beside the huge technical challenge to integrate with the Facebook marketing API, navigating through the developer approval process is like a maze.
Eventually, we got it right and finally got our app approved.