Like I said in my QuotaGuard IH update, "I'm pretty sure a lot of people learned a lot about how stable, necessary, and vulnerable their business's were in the past 2+ weeks in the USA and Europe."
Appointment Reminder is the type of business that, at this time of the year, is in higher demand due to tax return time and an increase in CPA company usage.
What we obviously didn't expect was a pandemic at the same time.
With the extension of filing dates, I can see the CPA revenue stream continuing a few more months out than usual, which is obviously good for business. But that will be dwarfed by the pandemic and the public/government reaction to it in the short term.
AR is predominately a business that customers still need to keep setup and running during a short term loss in business velocity. At this point, we haven't seen a wave of cancellations, nor have we seen a diminishing number of signups vs. a typical March. Therefore, for now, things are doing ok...
Time will tell if this continues, or if a national shutdown causes businesses to reach out to us and ask for a "pause" in their service, or just fold and quit entirely. Many of our customers are SMB's and a prolonged (by which I mean 4 weeks plus) shutdown of their business will likely cause bankruptcies for some of our customers.
This is, and will continue to be, a tough time for non-governmental employees, gig contractors and small business owners in particular. I am afraid that governmental steps to curb real and perceived threats to public health and safety will come at the expense of those three groups almost exclusively when the dust settles (hopefully settles) in a few weeks or months.
Until then, I will continue to report what I'm seeing on the back-end of my businesses to help everyone see behind the curtain of a few SaaS small businesses and how we react to these types of Black Swan events.