Apr - June Coronavirus Updates

I'm going to condense the last three months of Appointment Reminder performance into one quick posting. If you want to read more about how things were going in the last few months, I am writing more long-form essays on my Buy Op Sell website.

AR did - at least, what I believe to be - an acceptable amount of business over the course of the last three months. In total, we lost about 16% of our MRR between first quarter and second quarter from customers who had to either close their establishment or pause their subscriptions because their industry was hit hard by the pandemic (travel, in particular).

Even taking into account the loss of 16% of quarterly revenue, AR was in a great position to help new customers set up appointment reminder services for all sorts of businesses that never had to do appointments in the past. It felt good to be part of that new mission, even if we can help one business keep its doors open or re-open, it's a bright spot in an otherwise really hard economy for so many of our subscribers.

Fortunately, the good news is we're starting to see customers come back and un-pause their accounts. Some that paused for a complimentary 3 months are back in business again, even those that work primarily in the travel space. It is the most rewarding thing to see and gives me hope that many businesses might be able to squeeze through this recession and make it out the other side.

The biggest lesson I learned is how flexible and responsive we needed to be to our customers' circumstances. Obviously, it's a push-pull relationship because our business also has bills to pay, and the more leniency we allow, the more we increase our own chances of problems. But we were able to find creative ways to save the customer some money, save on our own expenses, and muddle through this pandemic together.

I'll continue to provide updates as the economy continues to come back online both here at IH (quick snippets) and on BuyOpSell (longer essays).