For the first few months, AudioCipher was listed on KVR marketplace and didn't see much engagement. But we were fortunate to get a publishing deal with ADSR and sold 150 copies in our first month with them.
As a courtesy, ADSR's ad team has repeatedly taken out google and instagram ads for our app. These drive customers to both their product page as well as our own site. So while our margins are smaller, there's less risk of money lost on ads.