Customers? Are you there?

Uhhhh.... OK I'm feeling foolish. Apparently I've been living in a D2C world too long. Apparently I'm not used to the CAC's associated with B2B SaaS products. Apparently I havent thought through buyer intent. PPC campaigns burning cash. Original thought to market to customer facing businesses washed out.

Spent close to $1k to get my first real free-trial customer. Not good!