Developing the first version of the game only took us a little more than a month. After some rounds of beta testing and bug fixing we were ready to pull the trigger and publish it on the App Store. 🎉
And then... not much happened in the first weeks. We were getting some downloads but they stayed waaay below our expectations. I must add here that none of us were marketing geniuses and we had very little idea on how to actually promote the app especially on a tight budget.