66 new accounts. Here is how →
by Samuel Briskar2 days ago I wrote that the product Bannerium went life.
These 2 days I focused more on spreading the word about the product. And because my product has niche market and also it solves my past problem, I understand who is the potential user as well as customer.
I defined two main groups of users who can be interested: marketers (mostly PPC) and graphic designers (in product, digital agency, freelancers, ...)
Both of them have different motivation behind creating banners.
Graphic designers are mostly forced to do banners. This type of work is not their cup of tea. And in many agencies, there are juniors who generate banners (to reduce cost).
On the other hand, marketers who want to test as much different variations of visuals as they can. So that they can get better numbers in marketing and optimize the campaigns
So I was looking for groups who were specialised in graphic design, marketing (mostly PPC) and I tried to ask for feedback on plugin. And if they find it useful.
- I posted in Facebook groups specialised in Graphic design (), Marketing - PPC.
- I posted on Reddit
- I also send few people on Fiverr who are specialised in making banners (with plugin they can earn more, right? - there is value for them)
Of course I got some haters and few people questioned the value.
But I got 66 new leads who saw the value.
The thing is, that this type of plugin is not useful for people who do 10 banners in a month. They will not pay penny to automate their process and it is understandable. One person even used e-mail: "thisisuseless@..."
They are far from my focus
But I would love to learn how to post on Reddit? I see that people there are mostly negative on anything. And the community there is kinda unique.
Do you have any advice?
