Truth be told, we haven't spent a lot of time working on our overall growth strategy. Setting up an affiliate / referral program is always something we wanted to do, even just as a test to see how it would impact customer acquisition and MRR. So we built a landing page (https://usebasin.com/affiliate-program), hooked up https://getrewardful.com to manage it all, and hit the GO button!
On the same day, we decided that after 3 years it was time to raise our prices. It will be interesting to see if our growth trajectory changes at all over the next couple months. Here's hoping for an increase, right? :)