Let our audience pick a charity to donate to

Because it's been a tough year for lots of people, we decided to give away 10% of the proceeds from this sale to a charity.

We let our audience pick it! First we asked for recommendations, then we picked five as finalists and asked our audience to vote in a Google poll.

That helped us narrow it down to two front-runners: Feeding America (supports food banks) and Together We Rise (supports kids in foster care). Because both of these orgs got multiple votes, we decided to split the donation between the two of them.

Based on our early projections, we're hoping to write two checks of at least $2,500 to these charities.

In addition to feeling good about giving back, this gave us an opportunity to talk to our audience about the sale weeks in advance, so they'll expect it when it goes live.

Launch is less than two weeks away!