Hit 44,000 newsletter subs

With just a week to go until we launch The Writer's Bundle on Sept. 14, we have 44,150 newsletter subscribers.

This matters because it's one of the two most effective levers to pull that can affect the outcome of the sale.

The first is number of affiliates on board (see post below), or how many people share the offer with their networks. For those sales, affiliates take home 20%, unless the affiliate has their product in the bundle, in which case they earn 40%.

So for sales made by others, we take home 80% or 60%.

For sales made to OUR community, we take home 100%. While we have a number of social channels, our most effective way of making sales in the past has been through our email list. So we wanted to increase that list as much as possible before launch. We should be around 44,500 by launch.