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First Merch Release

Launched first line of merchandise to raise funds to support the growth of the platform. At this point main cost was $18 a month for the Buzzsprout distribution platform, $15 a month for Zoom premium membership for recording.

Worked with designer and custom merch shop out of NY to finalize designs. Ended up putting in order for 12 hoodies (green) at cost of $30 a unit and 50 Panel hats (olive / beige options) at cost of $12 a unit.

Sold hoodies for cost of $50 and hats for cost of $30 with bundle offer for $100 including both hat options and a hoodie.

One learning was about shipping. I did not include this and tried to do pricing all in one number on the site. Learned shipping was a beast and that is a cost most retailers pass on to customers with very little resistance.

It was great having the support of my connections for this first release.

, Founder of Icon for Beyond Normal Media
Beyond Normal Media
on January 24, 2022