Still working through the UX/UI, but the competitor analysis feature just wasn't doing it. But, the new roasting feature is grabbing a little more attention. A handful of people submitted their URLs. But, while the roasting is kinda funny, the value-add is really the SEO scan. Differentiating in this space will be difficult because there are so many tools that do it.
My biggest differentiator rn is price. Tools like SEMrush will provide minimal information unless you pay a lot of money per month. There must be a way to add more value to Bolty to enhance a website.