Got 10 superusers, and it's unlocking growth even faster than expected
by Lane WagnerAt the beginning of this year, I decided at Boot.dev that we needed to take Y Combinator's advice and build something that "A few people LOVE" instead of something that "a lot of people LIKE".
The idea is that if you have something a few people love, it's easier to go find more of those people, and since they love it, you'll have an easier time growing your userbase. If you have something that a lot of people just like, it won't grow via word of mouth, and you might even have a hard time getting those users to pay for it.
Anyhow, I think we've finally hit the milestone of "10 superusers", and we're now seeing the benefits. You can see who they are at the bottom of our leaderboard
The nice thing about having people that really love your product, even if its not a ton of people is that:
- You can interview them individually, and get qualitative feedback from them instantly about product changes.
- They are more forgiving about problems with the product, and even will help you troubleshoot from time to time
- You can turn them into advocates for your product. I'd rather have 10 users that talk about my product to friends than 100 users that don't.
- You can get testimonials from them
We're going to continue to "niche down" and focus on our superusers. What's similar about them? How can we find more people like them? etc.
