No More Burpees

After spending more than a year on this app, I finally came to the conclusion that it wasn't worth continuing.

Gamification just isn't a great motivator for most people. People love the idea when they hear it, it sounds really cool and clever, but the novelty wears off fast and doesn't sustain people.

My activation/retention rates remained well below average no matter how many additional features I've added.

I spent a lot of time and effort learning to run Facebook ads for the app, a good skill to have.