How we came up with a company concept

At my last full-time job, I noticed increasing demand for people who could communicate about climate and who could help grow climate-related offerings. When our organization had needs like this, we had almost no one we could turn to.

This was an ongoing gap in the policy and the corporate world. So when it was time to leave that role, my co-founder and I thought, "Why can't this be us?"

We started talking to potential customers and asked them about their pain points and when they hire externally.

Soon, we had enough of a concept that we thought we could start shopping it around.

We still iterate today, but it all started with those first observations.