We'd been toying with the idea of doing Chalk Rebels for about a year but the COVID lockdown finally convinced us to go for it. To give us something to do & take our mind off the craziness of the whole COVID situation. Who knew starting a company could count as therapy?
First thing we did at this point was a round of design & copywriting work to get the website going. Just to have "something" to point to when doing customer development interviews with climbers.