Website Live

We worked with an excellent designer to get the brand design "just right" and the website live. The website was built on Shopify & was pretty easy to DIY.

I'm very happy we paid a little more to do packaging mockups. That saved us so much work in the end. I'm also happy we showed our first crappy versions of the site to the climbers we talked to during customer development.

Having a pro looking website makes it so much easier to talk to people and (in)validate assumptions. Working on design, brand & online presence was also pretty much the ONLY stuff we were able to work on due to the COVID lockdown and because the actual product development cycles in skincare take such a long time.