So in an interest of not overbuilding, or overbaking a product, we are going in steps adding what we think we can test in order to advance to the next set of features we are building. In our case these include platforms, and within them different objectives.
We know in the case of Facebook, having started with Facebook Feed (Post Reach) Ads doesn’t seem as logical. As it might not be the most popular (although debatable based on where your audience is). But in this case it allowed us to get a good handle on the Facebook Marketing Api.
But now we are proud to announce that users can now create Instagram Feed and Instagram Story (Post Reach) Ads. We believe that this will be a true game changer.
Just as a quick reminder, the reason we did Post Reach Ads, is that from our experience Boosting Posts though Instagram Promote or Facebook Post Boost is not as powerful as creating Ads in Ad Managers. So we want to help small businesses truly get a bang for their buck. It feels there is a correlation between people trying Instagram’s Promote and disappointment in social media advertising. So we want to change that. We even wrote a blog post about it: https://www.citch.io/blog/instagram-promote-feature-is-it-worth-it
Again it’s brand new out of the oven in the Citch platform so if you get a chance to test them out let us know what you think. Plus we wan’t to help you through the process, so if anything comes up please reach via the chat or email and we will help you out with no strings attached. Remember that the first campaign is free and we also included a promo code in our previous post, just for the IH community.
Thanks for reading!