The past few months have been slow in growth, but lately, I've been working together with EMDR trainers, writing guides, and posting a lot on Linkedin. Most of those things were not measurable in isolation but all of these initiatives combined worked well and I'm now growing 20% per month (in revenue) steadily.
It seems like I just have to do a lot of small things and together they will result in growth. Quoting Ben Horowitz “There is no silver bullet that’s going to fix that. No, we are going to have to use a lot of lead bullets."
I was also featured in EMDR magazine (two-page interview!) which was a great experience. Right now, when you open the site the tool immediately starts, but lately, I've been thinking that it might be better to show a marketing page on first load and mention that interview and customer reviews.