May Income Report and Analysis: $13,457 profit

May was a very big month for me as I launched my new Flutter animations course, and this boosted my profits by 250% 🤯

Here are my sales numbers and analysis for May:

SALES

Course Sales: $13,641
AdSense: $105
Sponsors: $300
Consulting/Training: $0
TOTAL REVENUE: $14,046 (+231%)
EXPENSES: $589 (+20%)
PROFIT: $13,457 (+259%)

OTHER METRICS

Email subscribers: 20,282 (-0%)
Unique visitors: 35,600 (+12%)
Page views: 53,100 (+13%)
YouTube views: 48,100 (+8%)
YouTube watch time: 2,700h (+7%)
YouTube subs: 27,893 (+853 = -3.40%)
New videos: 3
Twitter followers: 7,313 (+1%)

ANALYSIS

May was BY FAR my most successful month to date. I opened my Flutter Animations course to all my email subscribers, and later on made it publicly available for Early Access.

I designed and very clear plan well before launch and spent a ton of time on marketing on multiple channels. This has paid off big time and I will share a full retrospective later on.

After the launch, I also went on holidays for a week and this was a great chance to recharge my batteries and make a solid plan for how I'll be growing my business over then next year.

My plan for June is to complete all the course content, continue with marketing efforts, and revamp my newsletter.