Made $20,000 in one week!
by Sam EatonWe've been steadily growing month over month, but this week has been NUTS!
Lesson Learned? People want to gift our cookies on Valentine's Day.
Now that we know that Valentine's day is so busy, next year we'll launch a dedicated campaign and try to make it more convenient for people to gift our cookies.
We also had a limited flavor available for 3 days this week: Red Velvet White Chocolate.
https://www.instagram.com/p/B8fyN5mg38w/
We discovered a bug, too. Growing pains... Having so many orders open in our admin dashboard actually exposed a huge bottleneck in our code where we were fetching each order from the database individually instead of fetching them all in the same query. Our dashboard was taking 13+ seconds to load and even brought down the site a couple of time. We fixed it and now it loads under a second.
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This comment was deleted 5 years ago.
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Margins up to 40-50% if you factor in cost of drivers and equipment. You start to figure out the best way to offer your product to minimize costs. For example, hiring a fleet of delivery drivers was expensive, but so is opening a store front. Opening a store has a large upfront cost, whereas drivers are pay-as-you-go.
We know that to minimize costs we should deliver the maximum amount of cookies with the least amount of employees. For us that meant getting a contract with local coffee shops and deliver large orders in one trip.
We still have lots of drivers, but the margins for our on-demand delivery is not nearly as high as our business delivery, but there are still margins. But if we got rid of on-demand delivery then less people would remember us when they "get that craving" for our cookies, so its kind of a go-to-market tactic.
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