Setting a purpose, mission and vision

Speaking with real people and conducting customer interviews, it's hard to get anyone excited without a concrete something. Trying to explain, "I'm using lean techniques to build a customer orientated business, all from the results of testing hypothesizes" is not very compelling. Instead, I need to point at, just get something, anything up online.

I spent a few days with Grammarly and put into words my initial intentions for the business. It's good to get some solid copy settled, which I can continue to reuse. Good to also get it out of my head and on paper. Speaking the business's aims aloud has helped it change already.

Here is the result:
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Our purpose is to amplify and enrich our worlds through art.

Custorian tours are unique adventures into the worlds of artists and their creations. Custorians encourage in-depth and exciting explorations of artworks, assisted through our tools. Curators and creators are both fairly compensated through our profit-sharing model in exchange for exclusive access and experiences.

Our vision is to be a reimagination engine for people, places, art, and it's evolving audience. Through continually challenging our methods of communicating art, we hope to spread it's contemplative benefits into a universal appreciation while engaging future generations of artists and patrons.