Registered a domain

I mentioned before that it was a problem to get anyone excited without something concrete to speak about. I’ve avoided setting a name but it’s getting a bit ridiculous. I’m going to have to refer to it as something other than ‘tours’, even if it means changing it in future. As a result of months of research and interviews, I have plenty of terms and sentiments from which I can start getting creative in searching for names. I used a business model generator to spit out lots of names to get my creative juices going. It actually helped a bit to see them presented as logos. In parallel I used google domains to test their availability. Holey moley domains are expensive. How can you score something as subjective as a name? I settled with the following system marking each name out of three on a scale of Intuitive, visual, sound, emotion and uniqueness. Then I correlated that against it’s availability of domains. I’m blurring it out here because I might still switch depending on A/B testing responses. Settling on a name likely took around two weeks, every day I’d spend the time saying it out loud and introducing myself (to myself) as the “Director of …”

I boiled it down to three and then just settled with what felt most right after spending days saying it out loud. I settled on something close to a ‘custodian’ which typically is someone looking after something of value. It also has most of the word story within it. Gauging the spread of stories is important to me and my perceived success of the platform. I am now creating a company called ‘Custorian’.