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Setup Analytics

I set up the following stack: Segment, Mixpanel, Google Analytics, Hubspot and Drift. So many tools! I doubt I'll use them to their full extent, and they do slow my page load time, but I want to try it out and see what kind of insights I can get.

For starters, I want to do customer research. As a first step, I have a landing page and it links to a Google Form survey that collects data about users and asks them if they'd be up for a short call / chat. That's my funnel for now - drive traffic to the landing page, then to the Google Form and then see the response rate. I want to track conversion rates at each step, and I can do it with the stack above.

, Founder of Icon for DB Dash
DB Dash
on July 7, 2019