I started spending time doing research on the various solutions available and I found many. However, all these services did still did not address the pricing challenge and ease of use - except for Waveapp.com.
I believe invoice management can be easier. The balancing act is how to achieve a simple solution that just works without too much hassle - go back to the basic HTML days over Wordpress :) - SIMPLICITY.
I come from a business background with deep understanding of how technology works. So this idea is being created from a business solution point of view. How do i solve a payment problem? Who are the underserved in the market? What are their pains?
I went out and spoke with a couple of people and found that the main challenge is how small businesses deal with day to day management and operations. This is a pain point and they require totally simple solutions that will cost them next to nothing.
Next stop - finding a technical cofounder :)