150+ customers
by Elliot BoucherThe covid-19 crisis was our rocket fuel
We have increased demand for our services since the start of the crisis... just in time when our first MVP was finished.
After many mistakes, countless hours of work and many many feedbacks we successfully sold our services to more than 150 companies.
That makes 112k emails in Mai... let's automate now !
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Great product! But weren't there already several similar products out there? How did you get your first users?
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Hey Sonibvc,
We started with a website optimized for SEO before having a product.
Some competitors were ahead of us... but we focused on having a great customer service, very reactive and close to our clients.
We built the product with them, and still do.
I believe that's how we got our first users, and the majority of the ones we have now are from word of mouth from that good customer experience + seo.Cheers !
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Would love to hear the details behind the work you’ve put in, the mistakes and the learnings :)
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Funnily enough, the mistakes aren't so much about the product but more about teamwork remotely.
We really had to learn to communicate effectively when you are in a rush mode.
Allowing some time for a videoconference every 2-3 days made the difference (before that we only found time for 1 every 1-2 weeks).- give as much details as possible to your dev when writing, this will save you time!
Marketing wise we didn't have to do anything... we just had the chance to have good SEO before that.
Sales wise, automation is key, we missed some opportunities because we forgot to automate things. However, you need to find balance, because spending time with clients is really, I mean REALLY, what can make a difference when you start.
You gain much feedback to improve your product and people recommend you because you listen.Product/dev wise, we had to learn to prioritize and deliver imperfect things. The goal is to go fast, really fast, so work, work, work and deliver. BUT, stay smart and prioritize before rushing into it, or you'll waste precious time (we sometimes did).
Finally, give your clients an amazing experience, and it will grow naturally :)
Feel free to ask questions if you want some more info!
Best,
Elliot-
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Thank you for sharing. This echos some of my own learnings from previous endeavors. One thing that I learned the hard way -- is to overcommunicate than undercommunicate when talking to developers. Just thinking "oh they'll understand" is a huge mistake. You have to literally spell everything out or it's open to interpretation - which can cost a lost a lot of time and money ;)
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