Doubling down on the right acquisition channels
by Jochem GerritsenHere's my weekly update at our community for European startup founders, Enter Network
1) What did I work on last week?
✅ Looked at CAC for different acquisition channels. We seem to have very good metrics for our advertisements (eg landing page conversion rate of 5+%). But we have to gather some more data and see if the people that leave their information will actually join as trial members.
✅ Organized an interesting masterclass on Brandbuilding with keynote speaker Sonja Piontek. For anyone who wants to watch the video, it will be available later this week on our resources page (members only)
❌ I was ill for 2 days, so didn't get to do as much as I wanted.
2) What did I learn last week?
Making decisions as a startup requires a combination of data and 'guesstimates'.
For example, we just finished our trial for Meetup Pro, and don't really know for sure which meetup groups we should keep (and pay for) and which ones we shouldn't. In the end, I used some data and made some estimates about each group — and then decided on which groups to keep.
This process is slightly flawed, because the data isn't good enough and it still includes my personal judgment. But I guess that as a startup, that's the only way to do it.
3) What am I working on this week, and what are my goals?
- Kick off a new mastermind group (for Indie Founders)
- Reach out to at least 5 new speakers to set up new Q&As
- Create a video for our launch on ProductHunt
- Talk to a few community members about ambassadorships.
