The inspiration for the project came out of a project called Before Tax (indiehackers.com/product/before-tax). While trying to figure out a monetization strategy (spoiler: never happened) I connected with some amazing entrepreneurs in the tax space. A few of them even offered to buy Before Tax (spoiler: for pennies), however everyone seemed to be fans of the charts on the site.
After a really positive brainstorming session with one of the heads of a cutting edge CPA firm called Amynorthardcpa.com, I decided to turn the charts on Before Tax into embedded widgets. They would provide product feedback and in return get widgets they would publish on their site to help them educate their clients and drive sales.
It sounded simple enough, so I got to work on a prototype.