13 sales! But where’d my email go?

Last week I launched Fantasy Congress and so far I've acquired 13 paying members for a total of $166 in sales. It was a simple, quiet launch and overall I'm content. I didn’t have the time or energy to coordinate something big, so the launch consisted of two emails. The first was sent on Monday to my full list of 1,900 subscribers. Normally I send emails out on Wednesday and see a 40% - 50% open rate. So I was surprised to see my open rate for this past Monday hovered around 20%. To capture any low hanging fruit, I decided to send a second email on Thursday targeting subscribers that had not seen the launch email. This one had an even lower open rate (~10%).

I’m not sure what’s happening to my emails. I’m planning to send another tomorrow to the full list. Perhaps I'm picking the wrong day/times or there’s something bigger at play.

There’s quite a bit of clean up I need to do with the site before tackling the next big challenge: setting up a marketing strategy. I’m dedicating the rest of February to tying up loose ends and hope to focus mostly on marketing in March.