Coming up with a name
by Ed GUp until now I just called the app "Resume App" as a placeholder since I didn't need the name right away. But as that is a terrible product name I needed something better and followed my usual rubric:
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Define the brand: This is for job hunters who are annoyed with constantly applying and being rejected. They hate the process but know it's unavoidable. The most likely target market is millennials and Gen Z young professionals.
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Two syllables and two parts: I've found the names that stick best are at least 2 syllables and are a combination of at least 2 words: FaceBook, DoorDash, and NetFlix (extra capitalization added to show structure). Of course, there are examples where the company is just one word (Uber), maybe misspelled (Lyft), an acronym (VRBO), or just a made-up word (Etsy. If "Etsy" actually means something please let me know). But that kind of brand name stickiness is much harder. Also, keep in mind what the name sounds like when you speak it. You're going to tell your friends and colleagues about it right? If it sounds weird or can be confused with something else, you lose stickiness. People will forget it or misspell it and it never gets traction.
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The product name should reflect what the product is/does: "Resume App" kind of does that but it's also drab and doesn't align with my brand at all.
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Associated web handles/domains: In this day and age everything needs an internet presence to thrive and grow. This includes domain names as well as social media handles. So when coming up with a name, along with following bullet #2, uniqueness helps make it more likely you'll find an available domain name and social media handle.
Taking all these into consideration I came up with Flavored Resume. I could have done "Flavume" or "ResuFlavor" but those sound weird. Flavoredresume.com was also and since this is a web app, .com domains are golden.
