Defining the OKR for outbound email
by David KingSharing my OKR as someone who is just starting on sales...
My current Objective is to hit £1k MRR by 1 April 2019. This means I must hustle for my first few customers. Sales and marketing is completely new to me, but I'm feeling confident.
After reading Traction, I have picked "outbound email" as my sales channel.
Assuming each sale is worth £200 MRR I know that I need 5 customers. I am working 3-days per week, giving me 28 working days to my deadline. These facts makes it easy to add some Key Results to my Objective:
1 - Send 100 cold emails per day = 2,800 emails in total
2 - Convert 0.2 % to sales = 0.2% of 2800 = 5.6 sales
