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The Pivot

I'm writing this retrospectively in March 2021.

While building the FlowVRP product, we felt we had a good product. In reality, we were entering a crowded market where we had very little domain knowledge.

Meanwhile, we'd been hustling with freelance work. This is where things start to get interesting. My background is actually Asbestos. Specifically in creating in-house software for the UK's largest Asbestos consultancy, Lucion Environmental. Off the back of this work, I've a strangely niche reputation. To cut a long story short: another up-and-coming consultancy wanted the same service from me. We took their money and built a product. Meanwhile, we started looking for other asbestos surveyors that might want our services. They did.

So, my brother and I had a very uncomfortable conversation with our client - "we want to make a product out of this work" - we agreed to give them 2 years use, for free, while we made our SAAS product.

...read the next post ^ for more...

, Founder of Icon for Flow Mobile Surveying
Flow Mobile Surveying
on April 3, 2021