Here we go, after 6 months working on a prototype, I put in place the landing page https://gimbal.st and set up a waiting list for collecting interest in the product.
I went with a very rude process:
- Landing page with a "Sign up email", that lands on a Mailchimp account.
- For each signup, I receive an email. I then attribute an "invite code" (an hash of the email + a salt) to allow people to signup to the Beta page. The code is set in the mailchimp as a variable.
- I automate the sending the email and the follow up email via mailchimp. When I affect the code, I add a tag that triggers the automation.
I wanted to make it simple and the feedback has been overwhelming, with more than 50 signups in a week.