First contact with ads -- it vvorks!
by Ian PatersonWork continues to progress as we shore up key product areas and work on acquisition.
PAID ADS
Of the CAD$500 we've spent on ads so far, we've ended up at a $10 blended signup (paid/organic).
Of the various ad groups running, we have everything from $3/signup to $20/signup.
The best performing ad group was the one paid signup resulted in both the lowest CPA, as well as a conversion to paid
Removing India from the ad groups seemed to decrease non-performing traffic.
Lots of room for improvement still, as ad quality scores are still low (<3)
PRODUCT
We've been under heavy spambot attack, which has had a major effect on signups. We've added a honeypot to trap the bots. Looks like there's one legitimate signup for every 6 - 7 bot signups.
We shipped a major feature refactor in the image previewer element, which had been the culprit to a high number of support requests.
