Sent my first newsletter (after 300+ paying users)
by Juan IracheMany people start to build up their audiences by creating a newsletter. I am not an avid newsletter consumer, so I did not want to create one just because that's what we're supposed to do.
I waited to create one until I had something interesting to say. That happened this week, as I published a tutorial for my new derivative product (an After Effects template that helps create telemetry overlays with any camera, not just GoPros or DJI drones).
Also, having been in touch with my users for several months (about 4.4K free users a month) has given me a good idea of what their interests are, so I am confident I will be able to curate interesting contents for them in the future. Still, I don't want to set a mailing schedule, I will post whenever something worth communicating comes up.
I don't have a clear expectation of what the positive impact of a newsletter can be for the business, but staying in touch with the audience through this new channel is exciting. Human interaction with users appears to be one of the things that differentiates me from competitors, and this goes further in that direction.
