When I first designed and developed Hiro, I spent a few weeks registering all the features and designs with the US Copyright office. Although this was timely and expensive, it is certainly worth it.
Since launch, I've had awesome people reach out to me asking why Hiro and another product look so much alike "I don't see the difference..??" This, my friends, is infringement and why having my intellectual property protected so worth it.
Oh, I also have a patent pending too.