Launched a Podcast & sharing our learnings so far
by Yannick Veys2 months ago we launched our podcast: Hypefury Presents. The podcast is for a specific niche. People who want to grow their Twitter audience and increase their revenue from Twitter.
If you, as an Indiehacker, aren't (active) on Twitter yet, you are missing out on a huge audience and a growth machine for your business.
Twitter's algorithm is still the most friendly as discoverability is concerned. If you have a great tweet, you can literally reach thousands if not hundreds of thousands of people.
I have 5,000 followers and can easily reach tens of thousands of people. What if you could do the same with your business?
That's why we started the podcast. We interview people who've seen massive growth on their Twitter account and dissect what works and what doesn't.
So far we've had 8 episodes.
#1 LifeMathMoney (Twitter account with over 180k followers) on how he grew it so fast in under 2 years. https://share.transistor.fm/s/7efd9994
#2 Jose Rosado (over 40k followers) how he started on Twitter and now makes a living off it. https://share.transistor.fm/s/f36e8729
#3 Jack Butcher (from Visualize Value) on how to find your voice on Twitter https://share.transistor.fm/s/a0877d25
#4 WellPaidGeek who went from a 16k /year dev job to a 6-figure income while starting on Twitter https://share.transistor.fm/s/50196c35
#5 @arvidkahl on how to validate your business idea and ways to grow your Twitter account https://share.transistor.fm/s/9bf4dbe1
Etc. Etc.
Learnings
We have a few more guests lined up but that's also my main learning point. Plan ahead. Contact people weeks in advance. Have multiple irons in the fire.
Finding guests isn't even the hard part. Always ask the person you interviewed if they know anyone that would be a good fit. They can even give you a warm intro (if you ask nicely ;-))
Harassing them in a friendly way is the hard part. Your recording is probably the last thing on their mind.
Make sure they know, that you know, what they want out of it. It should be a win-win and not a one-way street.
Sound quality
I hate listening to a podcast with bad sound quality. I invested in a decent microphone and I record everything with https://zencastr.com/. You get 2 audio streams so it's easy to edit the background noise.
We use an external editor to make sure everything sounds crisp.
Share your podcast (again and again)
The show ain't over once it's aired. The show has in fact just started. Email your list about it. Share it on Twitter and other social channels.
This is something we still have to improve. We're not sharing it again and again yet. Starting this week (thanks to this live reminder) we will.
Don't look at the numbers (too much)
I have a goal in mind for the end of the year for the average number of downloads. But the most important part for us is building an asset for our business. It's "create once and reuse forever".
The podcast gives us a competitive advantage over others in our industry. We're "loading" our brand. Showing people we're very serious about helping them grow. Not just with our social media SaaS but in many more ways.
